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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. ” Convergence: Technology, CRM & Social Media. ” Marketers: Learn, Get Involved & Blog. Magazine, Multi-Housing News and Hospitality Design.

CRM 178
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2 Ways to Turbocharge Your Sales Strategy

SBI Growth

Here are a few steps to get you started: Share this blog with your Chief Sales Officer. Add basic fields to your CRM system. Incent people who embrace these strategies. Only 34% of sales leaders today say they have a social selling strategy. Just 25% in sales have received any training on selling socially or gaining referrals.

Strategy 310
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Message to Management: The No-Cost Way to Improve Your Sales Team … NOW!

No More Cold Calling

You can (and should) spend money on training, CRM systems, incentives, off-site meetings, and developing better sales processes. You can find his blog at www.salesmanagernow.com/sales-blog. Think belief is too “touchy-feely?” But there’s also one free, easy, immediate way to strengthen your team.

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How to Use a CRM: The Ultimate Guide

Hubspot Sales

That's why you need a CRM. There are four main advantages of using a CRM. Benefits of CRM. Seeing at a single glance every blog post, email, and ebook they’ve opened and/or read, as well as key details like their company’s size, location, and vertical, gives you a major leg up. CRM Terms to Know. Greater Insights.

CRM 129
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Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

The purpose of your campaign is to incent the buyer to act. House Lists are those names that reside in your CRM. If you’re not sure, consider a Content Audit. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. PPC advertising.

Campaigns 319
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How to Get Your Team to Use the CRM

A Sales Guy

One of the most common sales leadership complaints is sales people don’t use the CRM. Getting sales people to use the CRM has been an on going challenge for sales leaders for far too many years. The reason so few sales people don’t use the CRM is because they see no value. There are two ways to show value.

CRM 115
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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The second equally disturbing data point is that 74% of sales organizations have poor CRM adoption [2]. When reps are entering data into the CRM system, they are not talking with prospects. When they are logging call report notes into the CRM system, they are not talking with prospects. Here’s why.

CRM 133