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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! How to Find Networking Events Actually Worth Attending. This list includes some of our own posts as well as posts from other great companies.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Helps acquire and retain customers. Introduction.

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Defining the Customer Journey

Janek Performance Group

However, for salespeople seeking to know and understand customers, this is impractical. Instead of lacing up someone else’s shoes, it’s better to understand the customer’s journey. As much as customers are unique, their decision making follows a similar path. Mostly, B2B buyers are not impulsive.

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7 Effective Customer Engagement Strategies You Can Use for Building a Strong Brand

Apptivo

Why is customer engagement important? 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. How can we do so?

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal.

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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

How many times have you called your bank or utility to ask a question and were transferred more than a few times? Smarter Commerce is long overdue. We could spend 5000 words just writing about my negative buying experiences in the last couple months. How to deal with all the many channels of communication and distribution.

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Proven Techniques: How to Close a Sale Like an Absolute Pro

LeadFuze

The art of closing deals involves not only persuading potential customers but also understanding their needs and concerns. We’ll discuss strategies for overcoming apprehension during the sales process, including building confidence and handling objections like an absolute pro. What do you say when closing a sale?

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