Hubspot Sales

FEBRUARY 21, 2018

Best Sales Blogs: Sales Hacker. Jill Konrath's Fresh Sales Strategies. HubSpot Sales Blog. Sales Solutions Blog. The Filling the Funnel Blog. Sales Gravy. Sandler Training Blog. Marc Wayshak's Sales Blog. Art Sobczak's Smart Calling Blog.

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Top of Funnel Hiring Cold Calling Social Selling 145

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. 1. This Old Marketing Podcast. Check it out!

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Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

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Hiring Top of Funnel B2B Lead Rank 269

MTD Sales Training

SEPTEMBER 30, 2019

You may think it’s by improving your product quality or better pricing strategies or better terms to customers. Instead, your real value lies in developing your overall sales skills, so you help your clients to improve their business over time. How do you increase value? Willingness to fail. 2) Collaboration with partners.

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Social Media Sales Media Energy 253

Janek Performance Group

DECEMBER 28, 2021

In sales, thought leadership is a crucial component of success. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability. In fact, this year alone, we published more than 110 blogs. To take a look, click here.

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Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

The Sales Hunter

JULY 30, 2019

Here’s a simple fact: you can’t close a sale until you have someone to sell to. Saying that you’ll start prospecting as soon as you’ve taken care of everything else is not a strategy but an escape tactic to avoid prospecting! Yes, I know that is the exact opposite of what many sales managers say. Qualify quickly.

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Prospecting Sales Qualified Lead Social Media Lead Rank 210

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. In today’s blog post, we highlight B2B brands who check all the boxes of a great USP. And, defining your unique selling point is equally paramount in the B2B world. . We hope they inspire you to do the same!

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Examples B2B Lead Rank Lead Scoring 248

Zoominfo

AUGUST 30, 2018

It’s not enough to want to simply put on a “successful” event – you need to set specific goals that will drive your decision-making before, during and after the event. Examples include, but are not limited to: Driving event revenue. Building out your sales pipeline. Engaging your customers. Boosting brand awareness.

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Conference B2B Social Media Top of Funnel 187

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 87% of those marketers found it to be an effective strategy ( source ).

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Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today’s blog post is for you!

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Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

JUNE 24, 2020

A good place to start developing supplemental content strategies that support sound Search Engine Optimization (SEO) efforts and the buyer’s journey at-large, include: A company blog A robust resource center Thoughtful eBooks, infographics, and webinars. Neither the production or payoff of these assets occur overnight.

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Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Vengreso

JANUARY 22, 2025

Ready to enhance your sales skills? Our list of the best sales training blogs offers expert tips and practical advice to help you succeed. These blogs provide insights and strategies tailored specifically for sales managers , focusing on leadership, productivity , team motivation, and effective sales strategies.

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Training Top of Funnel Ideal Customer Profile SalesForce 75

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important? Marketing lives and dies in the data.

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Data Top of Funnel Social Media Buyer Persona 244

Zoominfo

JULY 10, 2019

They also take to social media to discuss the products they buy and the brands they buy from. In today’s blog post, we offer a comprehensive guide to social listening. Keep reading to find out what it is, how it benefits modern marketers, and what you need to keep in mind to create a successful social listening strategy!

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Social Media Media Ideal Customer Profile Lead Generation 180

PandaDoc

SEPTEMBER 2, 2020

Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales. Adaptive Business Blog.

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Top of Funnel Sales Management Hiring Lead Rank 98

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

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Social Media Influencer Media Hiring 205

DiscoverOrg Sales

JULY 5, 2017

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development?

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Account Campaigns Engineering Harvest 289

Zoominfo

SEPTEMBER 4, 2019

Offering high-quality products is no longer enough. Let’s get into our top five strategies to build customer loyalty! In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy. Why does a customer remain loyal to a particular brand?

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Loyalty Customer Incentives Incentive 206

Zoominfo

OCTOBER 30, 2018

If you have yet to use YouTube in your professional life, this blog post is for you! Keep reading as we uncover the top 17 YouTube channels for HR and Recruiting personnel! This approach enables Betts to provide their clients not only with top talent but more importantly the right people to help scale their business.

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Channels Hiring Video Scale 187

DiscoverOrg Sales

AUGUST 2, 2017

Sales and marketing teams operate on two sides of the same coin. As job discipline lines continue to blur , sales departments have discovered a few ways marketers can help them do their jobs even more efficiently. Middle- and bottom-of-funnel content is more critical than content at the top. What are buyers really thinking?

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Top of Funnel Marketing Lead Rank Hiring 175

Zoominfo

JULY 15, 2019

Most brand activations are interactive, allowing audiences to engage directly with a brand and its products. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products. The definition of brand activation is often misconstrued or confused with more general branding strategies.

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Trade Show Campaigns Face-to-face B2B 246

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? If you missed out on this particular Twitter Chat, be sure to join next month!

Data 216

Data Top of Funnel Social Media Buyer Persona 216

Zoominfo

JULY 30, 2018

61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ). 61% of marketers say their top inbound marketing priority is to improve SEO and grow their organic presence ( source ). The Importance of SEO for Digital Content Creation. Keep reading. 1. Focus on quality.

Lead Rank 180

Lead Rank Lead Scoring Engineering Scale 180

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. 1. Market Intelligence. 2. Social Media.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

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Channels Face-to-face Video Hubspot 187

Zoominfo

APRIL 4, 2018

Account-based selling isn’t a new concept– but it’s recently exploded as a common practice in sales and marketing circles. Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. Keep reading! What is account-based selling?

Ideal Customer Profile 178

Ideal Customer Profile Account Buyer Persona Lead Rank 178

Zoominfo

SEPTEMBER 4, 2018

In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO.

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Channels Lead Rank Lead Scoring How To 150

Zoominfo

AUGUST 23, 2018

In today’s sales environment, the role of the B2B sales manager has become more complex than ever before. From generating leads to forecasting to reporting— the modern sales manager is expected to juggle a variety of responsibilities that play a significant role in the success of an organization. The Power of Sales One-on-Ones.

Lead Rank 174

Lead Rank Quota Lead Scoring Pipeline 174

SBI

APRIL 26, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? This week I interview Clive Armitage , CEO of Agent3.

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Quota Intent Data Intent Lead Rank 139

Zoominfo

SEPTEMBER 20, 2018

Whether you work in content creation, product marketing, or lead generation, you must be able to measure and analyze your campaigns using specific metrics and data points. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). The marketing industry lives in a constant state of evolution.

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Marketing Social Media Hiring B2B 193

Salesmate

JANUARY 28, 2020

Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques. That’s why we have handpicked 19 best sales influencers from the business community.

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Influencer Twitter Social Media Hiring 143

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Who are your top performing customers? Fastest sales cycles? Biggest deals?

Lead Rank 140

Lead Rank Lead Scoring Top of Funnel Leads 140

Hubspot Sales

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Map a value matrix and messaging strategy to each persona. Pick a sales strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. What is a go-to-market (GTM) strategy?

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Paid Content Top of Funnel Lead Rank Webinar Metrics 145