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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. As you can probably guess from the title of the book, Latané is very much in the “no gating” camp.

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. The trick of course is finding them. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them.

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80% Of Prospects Use One Of Five Common Objections

The Pipeline

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. The people without needs or problems, which is most of the market, will think and answer no.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

Ram Charan, author of more than 20 books and consultant to CEOs, said in 2008 : “It’s counterintuitive but true that when the economy slows down, the pace of decision-making has to speed up, because you can’t put off the tough choices anymore. They cut advertising, travel, training, marketing, and discretionary expense line items.

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5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

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Reps need to self-source leads

Sales 2.0

or inbound via the efforts of their marketing department. Time management : If you want to know how to do time management the right way, I recommend starting with The One Thing book and going from there. One-Up Selling : Anthony Iannarino nails the new approach to bringing enough value to prospects with his “One Up” approach.

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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.