Remove Buyer Persona Remove Channels Remove Customer Service Remove Data
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5 best practices for offering excellent customer service

Zendesk Sell

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

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Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding.

Data 183
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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

It’s time to give your CRM strategy a data-driven makeover. CRM stands for customer relationship management— and relationships are truly what business success all about. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

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How Does Audience Data Help You Make Smarter Marketing Decisions

Connext Digital

Data has become the bread and butter of marketing. Digital marketing and technology have drastically transformed the way businesses run, highlighting the need to focus on customers and what they want. The first step in ensuring that you’re making sound marketing decisions is to collect the right type of data.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences. How do you track customer sentiment? The first step of sentiment analysis is to collect customer sentiment data. If you have a large following across multiple channels, this may seem like a daunting task.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences. How do you track customer sentiment? The first step of sentiment analysis is to collect customer sentiment data. If you have a large following across multiple channels, this may seem like a daunting task.

Analysis 176
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart.

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