article thumbnail

Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

Specifically, the benefits are meant to accrue more to the seller than the buyer. The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. Buyers often opting to delay, involving more people in the decision, increase in tenders, and other impediments.

article thumbnail

Why You Need Full-Circle Sales at Every Stage in the Buy Cycle

The Pipeline

You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? Here’s how you can incorporate full-circle sales at each stage in the buy cycle. Before a customer buys from you, she has to know you exist. Sooner or later, your customer will want to buy more. Repurchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. The challenge is that the number of Active Buyers is tiny. By Tibor Shanto.

Buyer 277
article thumbnail

3 Imperatives for Engaging Today’s B2B Buyer

Allego

B2B buying has changed, possibly forever. Are you ready for today’s new buyer? Balancing Selling and Buying Cycles: What Good Selling Is. Good selling, of course, is grounded in creating an exceptional buying experience. They tend to focus on the selling cycle versus the buying cycle.

Buyer 133
article thumbnail

Defining the Real Buyer

Sales and Marketing Management

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. Are they even in an active buying cycle?

article thumbnail

The Human Side Of Prospecting

The Pipeline

The challenge with prospecting is that it takes place between two human beings, and as with anything human, subjectivity instantly and permanently plagues it. I recently read a piece presenting the case as to why prospecting should be automated. The author gave some valid arguments as to why elements of prospecting should be automated.

article thumbnail

Buyers Using ChatGPT……

Partners in Excellence

There’s a lot of excitement from sellers about the power of AI tools like ChatGPT, we can inflict infinite amounts of content on unsuspecting prospects. Think of the power available to buyers in leveraging these tools to help them think about their buying process. But I suspect that’s something that will be coming?

Buyer 87