Remove Buyer Remove Incentives Remove Retention Remove Software
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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

Higher customer retention rates: With your uber-productive sales reps on the job, your customers will have a more enriched customer experience, instilling trust and loyalty. These techniques could differ vastly from one rep to the next, making managing interactions and buyer journeys tricky.

How To 71
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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Introduction. Marketing is as much an art as it is a science!

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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Beyond providing a positive experience, customer engagement campaigns give new and returning buyers a reason to involve themselves more deeply with a brand, generating data that helps to improve customer success, reduce churn, and measure customer lifetime value. Without one, they’re likely to switch to a competitor.

Scale 52
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A Sales Leader’s Blueprint for 2014

SBI Growth

You sell to a more informed buyer. Steve is a VP of The Americas of a large enterprise software company. Change the compensation plan to incent new logo growth by adding an accelerator. Increase base pay by 7-9% across the board to help with retention. Key buying personas have changed how they buy. An Example.

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Subscription Pricing - Is It Right for Your Business?

Hubspot Sales

For others — specifically, those that offer services or non-physical products like software — pricing may be a bit more challenging. Simpler customer retention. This works best for businesses with one buyer persona and a product with limited features. When priced right, there is a strong incentive to upgrade.

Scale 86
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Quick and complete guide for sales teams: What to do, what not to do, plus sales coaching activities you can use right now

BrainShark

Why sales coaching matters — a few key points Knowledge retention Sales coaching activities add an interactive element to learning and are an excellent way to ensure knowledge retention and evaluate whether reps can “play back” what they learned in their training. The rules and rewards can be as varied as any other sales incentive.

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3 Ways to Cut Churn and Increase Sales Motivation While You Scale

Hubspot Sales

This was an epidemic in pre-SaaS software (and still happens, even in SaaS). It reduced the friction to implement software or move to a different vendor if one overpromised. By paying over time, software companies are incented to keep customers happy, rather than extract as much money upfront as possible.

Scale 101