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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. But, we’re back and better than ever with our February 2019 installment. The candidate—let’s call him Steve—had a strong resume, but he really won the team over during the interview process. 5 Reasons Your Buyer Personas Aren’t Good Enough. Keep reading! #1:

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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Helpful Recruiting Terms for Job Seekers to Familiarize

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Helpful Recruiting Terms for Job Seekers to Familiarize Back in the job-hunting market? Accordingly, our guest blog offers insights on ‘Recruiting Terms Every Job Seeker Should Know.’ Next, research the top three competitors of the hiring company.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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Benefits of using Automation to Boost Sales and Marketing

Apptivo

Sales automation has the potential to lower sales costs by eliminating time spent on administration and reporting, as well as to generate additional income by automating outreach to clients in the sales funnel. Nurturing warm leads. Automatic lead assignment. Finding prospects: Where does one get leads from?

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7 Ways to Align Marketing and Sales Teams

Zoominfo

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

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7 of the Best Sales Automation Tools on the Market

Nutshell

In this blog post, we’re going to cover seven of the best sales automation tools on the market, including: Nutshell HubSpot Salesforce Pipedrive Keap Calendly Mailchimp Keep reading to learn more! For one thing, Nutshell can automatically update things like sales data and lead status as leads move through the sales pipeline.