Here’s how selling to decision makers affects your win rates. (Ignore at your own risk.)
Gong.io
DECEMBER 10, 2020
I’m talking about Decision Makers. If you’ve been in sales for longer than 30 seconds, you’re probably been told, You have to get to the decision maker! You’ve probably asked yourself, “ What if I just can’t get the DM on a call? And now, back to our regularly scheduled DM-ing. . Look at your pipeline.
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