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Big Data and Your Email Marketing Campaign

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A lack of strategy can lead to missed opportunities, from failing to exploit valuable options in communicating better with customers to overlooking personalized solutions or information. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.

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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

Did you know that 71 percent of customers expect businesses to personalize all their interactions with them? How then, can your commercial real estate business personalize your marketing campaigns ? It all starts with your customer relationship management ( CRM ) system. For instance, Act!

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Strategic Email Marketing Drives Breakthrough Customer Retention Results

SalesFuel

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach?

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. What Email Traits Inspire Customer Loyalty?

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Higher revenue.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

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Accurate data is essential for B2B personalization since customers aren’t explicitly telling you about themselves or their key challenges ahead of time. Data supports the initial list building for the accounts you want to include in your ABM campaigns. Plus, it ensures that every key decision-maker is included in your ABM campaigns.

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5 Examples of Memorable B2B Direct Mail Campaigns

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When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.