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How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns

Sales and Marketing Management

In a crowded and competitive B2B sales environment, it's not enough to offer great products or services. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience.

Campaigns 227
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Big Data and Your Email Marketing Campaign

Zoominfo

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits.

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5 Tips for Running Successful Sales Acceleration Campaigns

Sales and Marketing Management

Author: Jasper Edwards Congratulations, you’ve started a sales acceleration program. It’s also one where, if done poorly, it can result in costly setbacks, and in some cases, even sink a company. . So today, we’re going to talk about the pitfalls of ramping up sales acceleration. Keep this email short and concise.

Campaigns 177
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Personalizing CRE Marketing Campaigns with CRM Insights

Act!

Not surprisingly, companies that personalize well experience higher results than those that don’t. How then, can your commercial real estate business personalize your marketing campaigns ? How can insights from CRM data drive personalized marketing campaigns? For instance, Act! Marketing Automation.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264
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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! Organic Jam.

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Creating Personalized and Targeted Campaigns

Nutshell

A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place?