Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is a Lead? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These examples underscore the potential pathways to digital marketing success for small businesses.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Tip: Discover their view of Content Marketing.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up. I learned that outbound marketing is an art, it’s not a science.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

InsightSquared

MARCH 27, 2019

The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” Let’s think about it for a moment. 60 days later, the deal closes.

Lead Rank 90

Lead Rank Marketing Sales Qualified Lead Conference 90

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up. I learned that outbound marketing is an art, it’s not a science.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

SugarCRM

MAY 18, 2023

Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Still, usually, these are included in dedicated Marketing Automation software.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner. And as a guaranteed Alinean leads program, success of the campaign is ensured.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. Social media. Remember to Educate, Not Interrupt.

Social Media 26

Social Media Advertising Advertising Media 26

The Pipeline

APRIL 8, 2011

Stored in Attitude , Business Acumen , Guest Post , Marketing , Proactivity , Trust , execution. In a manner of speaking, we launched a militaristic marketing scheme that needed to succeed if we are to achieve any long term, sustainable peace and prosperity. Promote sales, throw out freebies, offer free shipping for certain orders.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

OutboundView

JULY 14, 2019

EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. Extended Presence B2B Only Appointment Setters Pereus Marketing. Lead Generators International. In addition to appointment setting, EBQ provides full service sales and marketing outsourcing.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

The Pipeline

NOVEMBER 28, 2011

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Demand Generation. There was one piece in Fast Company, looking at the battle between Apple and Android for mobile and other device dominance.

Buyer 219

Buyer Pipeline Twitter Hiring 219

Sales Hacker

OCTOBER 30, 2019

We were talking about how to open up an account we had never sold to — one of the world’s largest shipping companies — and she said, “I got hold of their Director of Marketing, and there’s no opportunity right now, so I’m not going to focus on that account for a while.”. How do I get promoted from SMB/MM to enterprise?

Enterprise 44

Enterprise Enterprise Decision Maker Commence 44

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. Social media. Remember to Educate, Not Interrupt.

Social Media 20

Social Media Advertising Advertising Media 20

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. So now that I have a general idea of the areas that Janice and I need to address, where do we actually get started?

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 137

Paid Content Top of Funnel Lead Rank Webinar Metrics 137

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40

LinkedFusion

AUGUST 23, 2023

1) A/B Test Your Email Campaign There is no secret formula that will guarantee the response of your prospect. The variants that work best can be used for your entire campaign. You can also increase the precision of your campaign by using the A/B flow testing that will help you to run different versions of campaigns with precision.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

Sales Hacker

APRIL 29, 2021

If you don’t scale, you won’t reach more prospects or promote tool adoption, which won’t give you the predictability you’re looking for from your SEP. Seeking to avoid these scenarios, as technology has allowed sales processes to scale, the creation of sales content has largely fallen on the shoulders of marketing.

Outbound 104

Outbound Scale Hiring How To 104