Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

Zoominfo

SEPTEMBER 11, 2020

across our demand generation campaigns. That’s not cheap promotion, it’s a fact. In order to offset the seasonality of the OOO rate on emails and the lower connection rate on phone calls, we estimate that we need to send out an additional: 1.4k emails per month AND increase dials by ~1.1k How did we respond to this data?

Demand Generation 189

Demand Generation Demand Generation Targets Sports Trends 189

Zoominfo

JUNE 8, 2020

Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. We know that companies are going to try and reach customers more often with newsletters or promotions. The data have always shown that cold outreach is a very important component of successful sales and marketing campaigns.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

JUNE 8, 2020

Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. We know that companies are going to try and reach customers more often with newsletters or promotions. The data have always shown that cold outreach is a very important component of successful sales and marketing campaigns.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. We launched a “try & buy” promotion to existing customers that were candidates…and we wanted to do it via coupons! As a compromise, we agreed to start small and send the campaign to just a few states.

Marketing 59

Marketing How To Segment Scale 59

Zoominfo

SEPTEMBER 11, 2020

across our demand generation campaigns. That’s not cheap promotion, it’s a fact. In order to offset the seasonality of the OOO rate on emails and the lower connection rate on phone calls, we estimate that we need to send out an additional: 1.4k emails per month AND increase dials by ~1.1k How did we respond to this data?

Demand Generation 100

Demand Generation Demand Generation Targets Sports Trends 100

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

BuzzBoard

FEBRUARY 28, 2024

Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content. A more recent development is influencer marketing, where companies collaborate with prominent online figures to promote their products or services. Their takeaway?

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Who is on the GTM Team?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SugarCRM

MAY 18, 2023

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. So, let’s dive into the lead management features that can make or break a CRM.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

InsightSquared

MARCH 27, 2019

Since the conference, Jane has gotten a promotion and now realizes the need for your offering—she agrees to a meeting with a sales representative and an opportunity is created in the CRM. but the model you choose should depend on what the objectives of your campaigns are. 60 days later, the deal closes. Accelerating deal cycles?

Lead Rank 90

Lead Rank Marketing Sales Qualified Lead Conference 90

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. Media selection and promotion plans. Media selection and promotion plans. Development of a content marketing function.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? get more strategic about the timing of email sends.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Pipeline

APRIL 1, 2024

Showcase client testimonials and promote them on your social media pages. It builds your authority in the logistics industry and boosts inbound lead generation. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Worst part?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner. And as a guaranteed Alinean leads program, success of the campaign is ensured.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

The ROI Guy

JULY 18, 2012

Avaya needed to promote the cost advantages of its IP Office unified communication solution, helping buyers understand what they are currently spending on telephony and audio conferencing, and what savings Avaya could deliver. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). hit-team campaigns on two fronts: Engaging LinkedIn communities where the target executives participate or monitor.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SugarCRM

FEBRUARY 11, 2020

Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. You need to decide which type of ad is best for each campaign based on your end goal, audience preferences and insight from previous campaigns. Remember to Educate, Not Interrupt.

Social Media 26

Social Media Advertising Advertising Media 26

OutboundView

JULY 14, 2019

Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing. On their services page they call out a number of different offerings including demand generation, customer profiling, webinar and event promotion, and integrated marketing services.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

SugarCRM

FEBRUARY 11, 2020

Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. You need to decide which type of ad is best for each campaign based on your end goal, audience preferences and insight from previous campaigns. Remember to Educate, Not Interrupt.

Social Media 20

Social Media Advertising Advertising Media 20

Sales Hacker

OCTOBER 30, 2019

How do I get promoted from SMB/MM to enterprise? When one LoB closes… How Do I Get Promoted from SMB/MM to Enterprise? Often, AEs will begin to focus on a target account, get their email campaigns going, and finally get a response from a decision maker (DM) stating, “Thanks your note. Cracking open a new account.

Enterprise 43

Enterprise Enterprise Decision Maker Commence 43

The Pipeline

APRIL 8, 2011

Similarly in the market world, you have to entice a clientele base by promoting heavily without really striving for a high profit margin. Promote sales, throw out freebies, offer free shipping for certain orders. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Pipeline

NOVEMBER 28, 2011

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Demand Generation. There was one piece in Fast Company, looking at the battle between Apple and Android for mobile and other device dominance.

Buyer 219

Buyer Pipeline Twitter Hiring 219

Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical. Vertical marketing best practice #4. Don’t stop with content. The next vertical marketing best practice has to do with breadth.

Marketing 52

Marketing Strategy Collateral Case Study 52

Jeff Davis

MARCH 13, 2018

I would also want to focus on Marketing's contribution to revenue so that I can clearly evaluate the ROI of my team's efforts and specific campaigns. One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MAY 10, 2011

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

Hubspot Sales

AUGUST 21, 2023

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Once you’ve collected this data, you can base your larger campaigns on these successful insights.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Zoominfo

NOVEMBER 8, 2021

Aim for an area that’s big enough to build a sizable campaign list, but small enough that a single marketing strategy suffices. There is no perfect recipe or one-size-fits-all plan for digital promotion. While it can be tempting to start big — such as all of Europe — usually that’s way too broad. And where do you go from there?

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

LinkedFusion

AUGUST 23, 2023

1) A/B Test Your Email Campaign There is no secret formula that will guarantee the response of your prospect. The variants that work best can be used for your entire campaign. You can also increase the precision of your campaign by using the A/B flow testing that will help you to run different versions of campaigns with precision.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52