Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

Zoominfo

JUNE 8, 2020

Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. We know that companies are going to try and reach customers more often with newsletters or promotions. The data have always shown that cold outreach is a very important component of successful sales and marketing campaigns.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. We launched a “try & buy” promotion to existing customers that were candidates…and we wanted to do it via coupons! As a compromise, we agreed to start small and send the campaign to just a few states.

Marketing 59

Marketing How To Segment Scale 59

BuzzBoard

FEBRUARY 28, 2024

Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content. A more recent development is influencer marketing, where companies collaborate with prominent online figures to promote their products or services. Their takeaway?

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Who is on the GTM Team?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. Media selection and promotion plans. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SugarCRM

MAY 18, 2023

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Lead Reporting In all CRM processes, reporting tools are the golden standard.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Pipeline

APRIL 1, 2024

Showcase client testimonials and promote them on your social media pages. It builds your authority in the logistics industry and boosts inbound lead generation. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Worst part?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The ROI Guy

JULY 18, 2012

Avaya needed to promote the cost advantages of its IP Office unified communication solution, helping buyers understand what they are currently spending on telephony and audio conferencing, and what savings Avaya could deliver. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). hit-team campaigns on two fronts: Engaging LinkedIn communities where the target executives participate or monitor.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

SugarCRM

FEBRUARY 11, 2020

Provides more in-depth metrics than most native or third-party reporting tools do for organic content. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. Ensures your target audience sees your posts. Remember to Educate, Not Interrupt.

Social Media 26

Social Media Advertising Advertising Media 26

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SugarCRM

FEBRUARY 11, 2020

Provides more in-depth metrics than most native or third-party reporting tools do for organic content. Target users wisely: When you run a paid social campaign, you have the opportunity to be extremely specific about who you want to target. Ensures your target audience sees your posts. Remember to Educate, Not Interrupt.

Social Media 20

Social Media Advertising Advertising Media 20

Sales Hacker

OCTOBER 30, 2019

How do I get promoted from SMB/MM to enterprise? When one LoB closes… How Do I Get Promoted from SMB/MM to Enterprise? Once you have your list, take advantage of one of its most valuable tools — TeamLink Extend (TLE). Cracking open a new account.

Enterprise 44

Enterprise Enterprise Decision Maker Commence 44

The Pipeline

APRIL 8, 2011

Similarly in the market world, you have to entice a clientele base by promoting heavily without really striving for a high profit margin. Promote sales, throw out freebies, offer free shipping for certain orders. Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Pipeline

NOVEMBER 28, 2011

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Demand Generation. Sales Tool. Reminded me of the debate between Sales 2.0 Reminded me of the debate between Sales 2.0 Book Notice.

Buyer 219

Buyer Pipeline Twitter Hiring 219

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. There are many lead gen software that help you optimize your lead generation efforts to increase your lead conversion rate. Seen a pattern here?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Demand Generation Agencies 45

Demand Generation Agencies B2B Customer Lead Rank 45

Hubspot Sales

AUGUST 21, 2023

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Once you’ve collected this data, you can base your larger campaigns on these successful insights.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Did the Alinean Business Value Tools drive incremental sales, reduce sales cycles, increase deal size, generate more demand, and improve sales / consulting productivity as anticipated?

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Highspot

JULY 18, 2023

It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. What if we could equip marketing teams with the resources, tools, knowledge, and skills to do their unique jobs, as well as better support with the sales organization?

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Sales Hacker

APRIL 29, 2021

With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps. Your sales org is fundamentally different today than it was a year or two ago. This makes sense, doesn’t it?

Outbound 104

Outbound Scale Hiring How To 104

The ROI Guy

MAY 4, 2006

2) Focus of spending is on lead generation versus awareness building: Another trend we see is that more of the budgets are being focused on the front end demand generation part of the sales and marketing process versus later stages such as awareness building and engagement. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 99

Trends Outsourcing Services Top of Funnel Account Based Marketing 99

Zoominfo

APRIL 6, 2021

Mastering these marketing skills will put you in position for a promotion. Regardless of whether you work in content, product, or demand generation, you must be able to measure and analyze your campaigns to prove return on investment. Oftentimes, the work precedes the promotion.” Make the benefit clear.

Marketing 130

Marketing Promotion Google Analytics Analytics 130

SalesHandy

OCTOBER 28, 2022

In this blog, we deep dive into all things encompassing outbound lead generation—from strategies to benefits, we will walk you through everything you need to know to run a successful outbound lead generation campaign. What Is Outbound Lead Generation? How To Run A Successful Outbound Lead Generation Campaign?

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Zoominfo

NOVEMBER 3, 2020

It gives them an opportunity to experiment with various promotions. Those that work well — like the exit pop-up-offer of a free trial triggered by a visitor’s attempt to navigate away from ZoomInfo’s website — are implemented into the regular rotation of marketing campaigns. This allows the sales team to provide feedback on the lists.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Tony Hughes

MARCH 13, 2018

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Don't spam, don't shamelessly self promote: at all, ever. Be stringent about pushing articles and spam to the promotions tab. Go ballistic in LinkedIn Groups.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

OCTOBER 15, 2020

It gives them an opportunity to experiment with various promotions. Those that work well — like the exit pop-up-offer of a free trial triggered by a visitor’s attempt to navigate away from ZoomInfo’s website — are implemented into the regular rotation of marketing campaigns. This allows the sales team to provide feedback on the lists.

Lead Rank 102

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 102