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The simple guide to drip email campaigns

Nutshell

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. Lead nurturing.

Campaigns 115
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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Use trusted software. Trusted software is key to building ethical AI in your sales operations. Find AI tools with guidelines or support. Zoom provides an excellent example of permissions made very clear regarding their recording software. Thoughtful execution ensures AI can be trained correctly. Get started with ChatSpot.

Training 101
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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot Sales

Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Sending sales text messages to your prospects to nurture them all the way until conversion. Sending sales text messages to your prospects to nurture them all the way until conversion. Text STOP to opt out”).

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. Records of consent received from prospects.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

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The Beginner’s Guide to Brand Activation

Zoominfo

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Samples and free trial campaigns.