COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.
Close.io
APRIL 8, 2020
First, it’s important to remember that you can’t stop every customer from canceling your service or software. What do their marketing channels and social media look like? They don’t have the profit margin to give out huge discounts, so they can’t do it. Either way, they can downgrade instead of canceling.
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