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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Retail and other direct-to-consumer companies often fall into this bucket. Utilizing your CRM to enhance trade show preparation Your CRM is one of the best tools for making the most of trade shows. Email marketing: Email marketing is another effective online channel for converting leads.

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How Does Social Media Impact Consumer Buying Behavior?

Connext Digital

Social media has become an indispensable tool for consumers online in this day and age. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. . times more likely to use digital channels to learn about new products. The Consumer Buying Behavior .

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Maximizing Profits: Best Way to Track Sales Leads

LeadFuze

With countless businesses vying for consumer attention, how can you ensure that your lead tracking strategies stand out? In this post, we’ll break down proven steps that will help streamline your lead tracking efforts while maximizing conversions – keeping your business ahead of competition.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. This not only increases efficiency, but maximizes the impact of your campaigns. The good news?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. And what are one of the most difficult methods of lead generation?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

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Increase efficiency with AiSDR

Pipeliner

AiSDR is a tool that transforms the approach to email campaigns, offering innovative ways to automate and optimise processes. Such capabilities make AiSDR an essential tool for today’s marketers looking to make their campaigns more efficient and effective.