Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In doing so, your team can make better decisions around which channels, tactics, and campaigns will deliver the right results. Having a clear understanding of the full customer engagement helps determine the value of those clicks.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. Read the eBook that inspired the series here: The Ultimate PRM Guide.

Channels 63

Channels Revenue Marketing Sports 63

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. An example of a landing page design. Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. That push can come from user-generated content in the form of customer reviews. So, make sure consumers have access to customer reviews on each product or service you offer, and lots of them.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

SBI

MAY 5, 2019

RO Innovation offers a suite of sales solutions that work together to enable sales teams for success – even your channel teams.With RO, you get reference management, content management, sales enablement, and channel enablement. RO even improves the customer experience. Customer References. Customer References.

Video 99

Video eBook Channels Survey 99

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. They're all digital products.

Buyer Persona 104

Buyer Persona eBook How To Social Media 104

Partners in Excellence

APRIL 1, 2022

If Amazon’s systems analyzed my purchases of ebooks, I tend to order at least $100 a month. It got me reflecting on the question, “How often do we force our customers to buy the way we want them to buy, rather than helping them buy the way they want to buy?” But our customers are expressing this displeasure.

Revelation 122

Revelation Channels eBook Referrals 122

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Customer Referrals.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. Additionally, your lead magnets should be promoted on your company’s social media channels.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. And research shows, your customers are already searching for video demos. Create short brand story videos that show your customers who you are and what you do. Build your channel.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels. Customer Service. Social Selling.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. And what are one of the most difficult methods of lead generation?

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

AUGUST 2, 2021

Reps can use the visitor’s browsing history and buying signals to customize the conversation. downloading an ebook), you want to be proactive with your responses. Chatbots can help you engage quickly with prospects and customers. But your sales team is the critical component to retaining leads and converting them into customers.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. They both need this engagement!

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

DiscoverOrg Sales

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Customer experience solutions. Marketing CRM solutions.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. These are just a few pillars that define demand generation. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208

Examples B2B Marketing Inbound 208

Sales and Marketing Management

NOVEMBER 11, 2020

Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation. Downloadable swag like customized Zoom background or freebies like an ebook is easy and even obvious. Gerd Leonhard uses a mix of photos, graphics and videos and via Zoom. Reimagining… With a Twist.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

JANUARY 26, 2021

Enterprise lead generation is the actual process of attracting and converting these large companies into consumers who have indicated interest in your product or service and, better yet, who may become actual paying customers. Other potential customers will trust you more if they know that a Fortune 500 company trusts you with their business.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Decide which customer segment (e.g., Start with your webinar funnel. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Pipeliner

MARCH 18, 2021

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. What new value can I create for my customers? So, the products you choose should offer spectacular value to your customers. Cross-promotion isn’t all about related products and services either.

Promotion 98

Promotion Social Media eBook Comparison 98

DiscoverOrg Sales

JULY 29, 2016

Q: What do you think is the most compelling aspect of this eBook? Most other eBooks I’ve read on the subject are theoretical and leave the reader wondering, ‘that’s great, but how I do I execute this strategy?’ Fuentes: Rome wasn’t built in a day, and neither will your ABM program.

Account Based Marketing 120

Account Based Marketing Account Marketing eBook 120

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Smooth Sale

MARCH 10, 2024

Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers. Studies show ebooks and white papers can also impact the customer decision-making process.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. Genesys isn’t even mentioned until the end of each video.

Examples 130

Examples B2B Marketing Inbound 130

Allego

MARCH 28, 2023

Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Buyers research the products, read customer reviews, watch demos or do virtual tours, and compare prices. Companies primarily use DSRs as external channels to support buyer and seller engagements.

eBook 62

eBook Video Buyer Education 62

SalesLoft

DECEMBER 18, 2019

Perhaps that’s why Forrester predicts that, in 2020, “The top 10% of CMOs will broaden their role in the name of customer value.”. CMOs agree: ownership of customer value is increasing. Now it’s a blend of marketing, customer success, sales — with a bit of CEO-whisperer thrown in for good measure.

Lead Rank 52

Lead Rank Lead Scoring Scale Customer 52

Allego

AUGUST 23, 2022

According to the Gartner report, “The sales enablement market has broadened beyond sellers to include the enablement of people in revenue-generating roles such as customer success, presales (technical sellers), and marketing.”. Customer-facing professionals require training and content in the flow of their daily work.

Revenue 117

Revenue Face-to-face Marketing Vendor 117

Autoklose

MARCH 11, 2024

Offer Valuable Business Advice Reach Out to Your Prospects Through Other Channels, Too Use Personalized Video Know When to Call It a Day In Conclusion Leverage the Reciprocity Principle In other words, the best way to start a long-lasting relationship with your prospects is by not asking them for anything. Start by connecting on LinkedIn.

Lead Rank 98

Lead Rank Lead Scoring Sales Qualified Lead Leads 98

Seismic - Sales Effectiveness

NOVEMBER 9, 2020

In fact, McKinsey found, in 2018, before our current crisis, that “Of the 50 largest global banks, three out of four now pledge themselves to some form of customer-experience transformation”. Learn more by reading our latest, ebook: Transforming Sales Teams in Financial Services. It takes the right tools, process, and content.

Banking 98

Banking Scale Face-to-face eBook 98

Zoominfo

APRIL 9, 2019

Best Practices for Using YouTube for B2B Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. And research shows, your customers are already searching for video demos. Create short brand story videos that show your customers who you are and what you do.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Connext Digital

MARCH 10, 2019

This channel can help your business achieve your sales and marketing goals, granted you know how to execute your campaigns and successfully deliver email marketing solutions. While this covers a lot of ground, its lack of customization makes it less relevant and therefore less effective than other types of contextual emails.

Customer 67

Customer Email Marketing Top of Funnel Campaigns 67

Salesmate

JANUARY 26, 2021

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. Now, they’re not just making a purchase; customers are interacting with sales executives and following their updates on various social media platforms. Customers are now more aware of their needs, and they’ll convey it clearly too!

Lead Nurturing 136

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 136

Pointclear

SEPTEMBER 28, 2018

Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133