Remove Channels Remove Discount Remove ROI Remove Tools
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11 Tactics for ABM Success at Every Funnel Stage

Zoominfo

Make sure that the B2B advertising channels you choose align with the preferences of your target audience. Optimize Website Interactions Use tools like ZoomInfo WebSights to create custom audiences based on your website traffic. Tailor your messaging for the specific challenges of your personas.

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Big Data and Your Email Marketing Campaign

Zoominfo

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

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Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). The obvious, is that your partners aren’t dedicated just to you.

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Best Way to Reduce Discounting: Better Negotiating or Value Selling?

The ROI Guy

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!

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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

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Big Data and Your Email Marketing Campaign

Zoominfo

Big Data and Email Marketing According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. However, email marketing can be used in a more clever way thanks to big data. But how does it actually affect email marketing?

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Increasing Sales Tool Adoption – A Proven Customer Perspective

The ROI Guy

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. So what did Mark and his team do to get this TCO sales tool well adopted and used so effectively?