SugarCRM

JANUARY 17, 2023

Over the past three decades, Sugata has worked for companies like Honeywell, Phillips, and Dell, building global teams across direct and indirect channels. Sugata has a unique specialty in solving complex industry problems that create new business opportunities through channel ecosystems, which led him to found his company ZINFI in 2008.

Channels 49

Channels Lead Rank Networking Ideal Customer Profile 49

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service.

Social Media 200

Social Media Media Strategy Benefit 200

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Zoominfo

SEPTEMBER 16, 2020

Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Different content does well on different channels, i.e Different content does well on different channels, i.e

B2B 261

B2B Social Media Hubspot Channels 261

The Brooks Group

MARCH 18, 2019

When executed effectively, channel sales can allow your company to grow and expand rapidly. In order to be successful, you must strategically build your distribution channel network and follow the right steps to develop a strong, ongoing relationship with each channel partner. What is a Channel Sales Program?

Outsourcing Services 70

Outsourcing Services Channels Sales Process Margin 70

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. Tell us about your current role as Vice President of Global Marketing at Valmont Industries. We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer. Technology Matt uses: Zoom, Cornerstone, Showpad.

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

Cincom Smart Selling

JULY 27, 2016

Distributing product through multiple channels means accommodating multiple sets of needs, competence levels and knowledge. Each channel is unique to some degree, and that means each channel has unique requirements as well. Discerning the nature of those requirements requires visibility into the individual sales channels.

Channels 48

Channels Chemicals Automotive Government 48

Distribution Pricing Journal

OCTOBER 2, 2023

The distribution industry traditionally faces low margins in each sale. Most distribution ERP systems have basic functionality for pricing and rebates. Solutions like Vendavo’s Rebate and Channel Manager make it easy for you to fully integrate your price and rebate management strategy with a more focused approach on profit.

Margin 52

Margin Distribution Face-to-face Incentives 52

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. We support the manufacturing industry, sure – but specifically, we’re supporting high-growth organizations. Re-evaluate Channels . What’s Broke? Think again.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. The question is: How do you do this? Deliver the Value Proposition.

Channels 59

Channels Collateral Lead Rank Margin 59

BuzzBoard

APRIL 18, 2024

Adopting industry-specific advertising strategies and suitable budgeting practices can lead to ROI optimization, resulting in increased conversions in a short period. They employ a systematic and diligent approach to budget allocation, making sure funds are effectively distributed among different digital channels for optimized returns.

Advertising 52

Advertising Advertising Strategy ROI 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Allbound

AUGUST 15, 2018

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1.

Channels 48

Channels Top of Funnel Hiring Webinar Metrics 48

Miller Heiman Group

SEPTEMBER 17, 2019

Channel sales present a challenge for several industries, but it’s a particular concern for manufacturers. Additionally, some organizations struggle to clearly define the difference between channel customers and the end-user. Let’s explore the key success factors for manufacturers to maximize sales through indirect channels.

Channels 50

Channels Maximizer Hiring How To 50

LeadFuze

JANUARY 6, 2020

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and how your business can benefit from it? What is Channel Sales? Essentially, it is a method of distribution, which is typically done by segmenting sales operations through a third-party.

Outsourcing Services 40

Outsourcing Services Channels Hiring Distribution 40

Zoominfo

JUNE 26, 2020

Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Organizing a route-to-marketing (RTM) plan that also defines distribution makes it easier to get your product or service into the market and into customers’ hands (physical or virtual). Organize Lead Sources and Channels.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example.

Channels 42

Channels Marketing Retail How To 42

Highspot

JANUARY 22, 2024

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Here are the key differences between the two: Scope and Focus Go-to-Market Strategy (GTM): Encompasses the entire process of bringing a product to market, including product development, pricing, distribution, sales, and customer support.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SugarCRM

JUNE 22, 2023

Embracing The Wave of Change With distribution channels and sales models in flux, manufacturers recognize the importance of building relationships with their customers. CRMs can provide crucial tools to manage these channels with omnichannel communication and ensure a frictionless customer experience (CX) across all touchpoints.

CRM 26

CRM Industry SugarCRM Webinar Metrics 26

Highspot

FEBRUARY 14, 2024

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Seasonal considerations and industry-specific events.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Seasonal considerations and industry-specific events.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. Companies across all industries, though, are finding the benefits of strategic partnerships far outweigh the cost. For example, take a look at Hubspot’s channel program.

Channels 48

Channels Benefit Scale Hiring 48

Zoominfo

FEBRUARY 25, 2021

Given that the logic associated with lead scoring should help determine how qualified a lead is, or how likely they are to make a purchase, specific data points—like a company’s revenue or industry, or an individual’s job function and management level—should be weighted appropriately.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208

Examples B2B Marketing Inbound 208

Pipeliner

DECEMBER 10, 2023

Pillar Content: In-depth content that establishes your brand as an authority in your industry. A Success Story: Consistency and Strategic Promotion Martin shared an inspiring success story of a client who used blogging and LinkedIn as their primary content and distribution channels.

Marketing 64

Marketing Churn Social Media Promotion 64

Zoominfo

JANUARY 12, 2021

Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are). In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service.

Social Media 100

Social Media Media Strategy Benefit 100

Pipeliner

AUGUST 27, 2023

The Power of Strategic Content Marketing: A Conversation with Martin Huntbach As a podcaster, I’ve had the privilege of hosting numerous insightful conversations with industry experts. He shared a success story of a client who focused on blogging as their primary objective and used LinkedIn as a distribution channel.

Closing 52

Closing Strategy Distribution Promotion 52

SBI

JANUARY 29, 2020

SalesTech Industry News: @AllegoSoftware Unveils the Future of Sales Team Development with Latest Platform Release. Using a modern, agile approach they can effectively bridge the gap between globally distributed teams with video collaboration tools that enable reps, managers, and SMEs to work together easily and asynchronously.

Industry 65

Industry Webinar Metrics Collateral SAP 65

Sales and Marketing Management

JUNE 8, 2017

Author: SMM On April 6, leaders from across the meetings and events industry came together to support the second annual Global Meetings Industry Day (GMID). This is particularly evident in channel programs. A higher Net Optimism Score indicates greater optimism in the industry. 38 percent of all U.S.

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales Hacker

DECEMBER 8, 2023

Choose distribution channels that align with your audience. While many gravitate towards major industry events for announcements, Joseph has a hot take (and we love a spicy take): do not announce a major new feature at a major industry conference (such as RSA Conference or AWS re:Invent). Time it well. Be transparent.

Scale 99

Scale Conference Distribution Exercises 99

BuzzBoard

APRIL 9, 2024

A crucial element of content marketing is crafting content that establishes your agency as an industry thought leader. Partnerships with influential figures in your industry can greatly increase content reach, credibility, and lead-generation capability. Influencer marketing brings an untapped dimension to content marketing.

Top of Funnel 52

Top of Funnel Sales Qualified Lead Lead Rank Lead Scoring 52

SugarCRM

MAY 11, 2023

The adoption of new channels and technologies, such as consumerization of B2B, reduction in layers of distribution, the Internet of Things (IoT), Analytics, and AI, are disrupting traditional business models and creating new opportunities for growth. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

Industry 26

Industry CRM Construction Lead Rank 26

Zoominfo

OCTOBER 5, 2021

Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Organizing a route-to-marketing (RTM) plan that also defines distribution makes it easier to get your product or service into the market and into customers’ hands (physical or virtual).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. We support the manufacturing industry, sure – but specifically, we’re supporting high-growth organizations. What does that mean? Think we’re overstating this?

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100