If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Salesforce research brief, Trends in Customer Trust, says fostering trust is the new business imperative. Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Martin’s research on buyers and the mistakes salespeople make. That’s the multiplier effect of trust. We all know why.
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