Why Are You Still Using Your Old Playbooks?
Partners in Excellence
MAY 30, 2023
This weekend, late evening, I turned on the TV, paging through the channel guide. We engage in linear selling processes–Prospecting, Qualifying, Discovering, Proposing, Closing. Yet the customer doesn’t buy that way, they are moving to primarily digital buying channels, the majority preferring rep free experiences.
Let's personalize your content