article thumbnail

Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

article thumbnail

Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

A solid digital marketing strategy encompasses more than social media or a website; it covers SEO optimization, content strategy, email marketing, analytics, and more, all tailored to your client’s specific business needs. Are your social media posts falling flat with your audience?

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? What’s Broke?

article thumbnail

Evaluating Your Business Development Strategy

Janek Performance Group

For example, 87% of sellers say social selling is effective. Plus, 59% of companies sell more from social media compared to previous years. Of course, these should include a mix of channels and be spaced over time. Lead response time shows the effectiveness of communication channels and responsiveness. Only 31.5%

article thumbnail

5 Reasons to Invest in B2B Conferences and Events

Zoominfo

If you plan to share the event experience through your business’ professional channels, here are a few best practices to keep in mind: Research : Live coverage requires employees to think on their feet and instantly recognize what will make good content and what won’t. Morale and employee engagement.

article thumbnail

40 Account Executive Interview Questions to Prepare For

Hubspot Sales

What channels or methods are the most effective for you when finding 21. Do you have experience with finding prospects through social media? How did you remedy the situation? How much experience do you have with cold-calling? How experienced are you in CRM/CMS systems? How did you resolve it or compromise?

Account 91