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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people.

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Why Is Your Business Not Attracting New Customers?

Smooth Sale

Poor Social Media Presence Poor social media presence is one of the most common problems businesses have in attracting new customers. If you have abandoned your social media or it’s inactive, people will assume your business is either out of operation or needs to improve its activities and services.

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How to Move Past Bad Press to Enjoy the Good

Smooth Sale

Transparency is Key In the age of social media, transparency is not only appreciated; we expect it. Monitor Feedback: Keep Your Ear to the Ground Monitor your brand’s reputation across all channels, mainly social media, and do so vigilantly. Learn more to train teams and join the advocacy program.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

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How To Entice Your Automotive Customers Online

Smooth Sale

Social media is an excellent way of connecting with your customers. While this might still work, they will likely miss out on an untapped social media market. Use platforms like Google and social media channels to maximize your advertising efforts. Improve Your Online Presence.