article thumbnail

5 Sales Enablement Tips to Close More Business in 2022

Crunchbase

Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients). More is not always better.

article thumbnail

5 Questions for Selecting the Best AI-enhanced Sales Enablement Platform

Allego

Imagine your sales team transforming overnight: Tasks that used to pile up are now checked off in record time. With AI, analytics turn into gold, and your sales approach is fine-tuned with precision. Welcome to the big leagues of sales enablement platforms. Performance analytics come pretty close.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upsize With a Sales Enablement Framework to Close More Deals

Emissary

Tech companies were some of the first to adopt formalized sales operations and a sales enablement framework. Both functions (whether combined or distinct) have pushed tech sales’ maturity forward from the old-school “speeds and feeds” to a value-oriented strategic sale. Sales Coaching. Sales Tech Stack.

article thumbnail

The State of Sales Enablement Technology: What’s in Store for 2022

Allego

Some of the core themes that influence us today have been with us from the start of the company. We noted the convergence of capabilities into more useful solutions and sales enablement , and the transformative impact of AI for sales teams and marketing teams. Consolidated approach to sales enablement.

article thumbnail

Is Measuring ROI the Holy Grail of Sales Enablement?

Mindtickle

This is why you’ve invested in sales enablement. Simple calculations aren’t enough to determine if your investment in sales enablement has been worthwhile. To get a real grasp on sales enablement ROI, you’ll need a comprehensive look at the impact sales enablement has on your company.

ROI 98
article thumbnail

How Sales Content Analytics Helps Revenue Teams Close More Deals, Faster

Mindtickle

For example, teams can use these insights to understand when there are opportunities to: Update existing content to improve performance Eliminate unused or underperforming content Create new content Content analytics can also help organizations determine where additional sales training and sales enablement are needed.

article thumbnail

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

With both departments typically working in silos, the development and usefulness of sales content can suffer. Conversation Intelligence: The Key to Deal-Closing Content. Here are some ways conversation intelligence can help marketers create content that resonates with sellers and helps close deals: Gain buyer insight.

Pivotal 117