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15 best cold calling books to take your sales team to new levels

Close.io

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. This article covers fifteen top cold calling books, divided into four categories.

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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot Sales

Inside sales reps are tasked with nurturing leads and converting them into customers. Glassdoor estimates that inside sales reps often have a take-home pay of $70,000, including commission and bonuses. Outside sales representative positions include some travel time to meet with buyers and pitch products.

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4 Ways to Achieve Better Personalization with Inside Sales: How a Data-Driven Approach Will Help Your Reps Work Smarter. @TechTarget

SBI

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. But migrating from a traditional cold calling model to one that requires a high-level of customization can be challenging, even for the most sophisticated inside sales environments.

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Change With Your Customers, Not The Competition

SBI Growth

They captured new leads using 97% outbound cold calling. Instead of building content optimized for search engine queries, Acme relied on their reputation. They used a field sales force model with 10 Field Reps and 3 Solutions Engineers. This ramped up the sales cycle considerably. The cost per lead doubled.

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The New Era Of The Cold Call

Jonathan Farrington

The trend for inside sales is not coming — it has arrived and is sitting at our doorstep. Fuel and labor costs have soared and, because of intense competition, the prices of our products and solutions have largely flat-lined — as have sales achievement levels. Natural selection is now at work in sales teams everywhere.

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

Pointclear

There is something about hunting down new contacts and business that fuels the engine of top sales reps. Relying solely on inbound activity is akin to eating junk food 3 meals a day for a month … it isn’t adequate fuel for high-performing sales reps.". It''s time to change how we talk about sales leads.

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Navigating Using SDRs When Selling Into HR: Insights, Strategies and HR Case Study

OutboundView

Selling to HR and have an inside sales function or are considering an inside sales function? When they’re working, it’s an amazing engine bringing new talent into the organizations and deals into the sales pipeline. Budgets that were once available for inside sales teams have diminished.