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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? Gen X, Y or Boomer? How do they think?

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How Clients Can Use Digital Marketing Content to Drive Sales

SalesFuel

After a year of living in fear of inflation and recession, consumers are finally excited to start splurging on purchases again. According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023.

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue. In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Every platform has a distinct function and target market.

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Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners. Selling is positioning a product so it resonates with the consumer walking through the door.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. When it comes to channel engagement, the right mix of sales incentive tools is still the most effective and impactful. Enablement must look, feel and perform differently.

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Trends in.Luxury

Sales and Marketing Management

In incentive programs, luxury is relative. It is precisely because incentive program participants set their own definition of luxury that it is wise for program sponsors to feature a broad range of non-cash options. The luxury consumer wants and needs to feel special. Tumi Alpha 3 Expandable Carry-On. Be the barista.

Trends 120
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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). 93% of consumers say UGC is helpful when making a purchasing decision ( source ). Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway.

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