The Spiff Blog

SEPTEMBER 7, 2023

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization.

Incentives 83

Incentives Incentive Scale Compensation 83

Highspot

JANUARY 28, 2024

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Here’s why prioritizing sales collateral is essential for your business: Increase Conversions Sales collateral equips your sales team with materials to engage and guide potential customers.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. Going after the most promising leads first can have a huge impact on your conversion rates, engagement and revenue. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Crunchbase

MAY 19, 2023

From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. Successful prospecting requires time management skills, a proactive mindset and the ability to communicate effectively. That’s not to say it’s without its challenges, however.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 59

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer lifecycle One of the greatest benefits of email is the fact that it suits every stage of the customer lifecycle. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

SEPTEMBER 1, 2019

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc.

Loyalty 130

Loyalty Customer Incentives Incentive 130

LeadFuze

DECEMBER 31, 2021

Free trials are a great way to introduce free trial to paid conversion rate. There’s no one-size-fits all model for conversion rates. A Totango study found that when a credit card was required for the free trial, 50% of people signed up. Most companies will see a much lower conversion rate, probably under 25%.

Conversion 52

Conversion Lead Rank Lead Scoring How To 52

Hubspot Sales

MAY 22, 2018

While the specific sales questions a rep asks will depend on the product or service they sell, here are 18 solid conversation starters that can help you recognize who's a successful customer in the making, and who's barking up the wrong tree. If there's no real problem the prospect is trying to solve, there's no real reason for them to buy.

Prospecting 144

Prospecting Hiring Decision Maker Sales Qualified Lead 144

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Watch the video here, or read through the conversation below. What drives high-growth companies? They had to see growth. High-growth companies are willing to work hard.

Company 120

Company Conversion Outbound Video 120

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Hubspot Sales

DECEMBER 7, 2023

The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. As the end of the year approaches, prospects will divert excess money to priorities that are now financially feasible to tackle. Take advantage of team selling.

Data 117

Data Discount How To Quota 117

Highspot

FEBRUARY 25, 2024

We’ll talk about how good leadership, special sales incentives, and clear jobs can help make sales ops better. Imagine sales ops identifies a decline in quarterly sales for two quarters, traced through metrics like lead conversion rates and win rate. Strengthen Leadership Skills Implement development programs for sales leaders.

Sales Operations 52

Sales Operations Forecasting Incentives Incentive 52

Hubspot Sales

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. Spend some time on the subject line.

Case Study 98

Case Study Proposal Lead Rank Follow-up 98

HeavyHitter Sales

JULY 1, 2011

Personality Study of 1,000 Top Salespeople-Harvard Business Review. In addition, tests were administered at Presidents Club meetings (the incentive trip that top salespeople are awarded by their company for their outstanding performance).   Conversely, 90 percent were categorized as experiencing infrequent or occasional sadness.

Study 163

Study Lead Rank Lead Scoring Penetration 163

Apptivo

OCTOBER 3, 2022

Activities that are focused on getting prospects to notice the brand, its business proposition, and its value offerings are typical strategies to attract potential customers. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Strategies: 1.Engagement

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Anthony Cole Training

OCTOBER 13, 2014

Yes, the tenets for success was still based on a formula of sales steps and conversion ratios from one step to the next, but. Or, if you want to use incentive travel/excursions to motivate people to higher levels of performance, you raise the bar required for people to qualify for the “President’s Club” trip.

Sales Management 204

Sales Management SME Incentives Incentive 204

SBI Growth

OCTOBER 21, 2013

Performance culture is studied in depth in our 2014 Research Tour. The following insights are a primer for this in depth conversation. Incentive Programs. Does your comp plan incent behaviors that will get you to your number? A majority of reps focused on margin, and gave up prospecting for new accounts.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

Crunchbase

DECEMBER 18, 2020

Ensuring that prospects travel through the cycle to the point where they not only make purchases but become advocates for the brand has now become even more important. Step 1: Prospecting. Getting prospects interested in your company is the first step in the sales cycle. Step 3: Qualifying prospects.

Ideal Customer Profile 111

Ideal Customer Profile Sales Cycle Sales Qualified Lead How To 111

Sales and Marketing Management

OCTOBER 29, 2018

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Hubspot Sales

MAY 18, 2018

A Harvard University study found setting specific goals increases motivation beyond simply telling yourself, “ I’ll just do my best. ”. The study ultimately reported students who stuck to a goal-oriented plan performed 30% better than those who didn’t. The incentive for your reps to meet their quota? Incentivize goals.

Sales Goal 145

Sales Goal Incentives Incentive Quota 145

Highspot

OCTOBER 11, 2023

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Conversion Rate: The percentage of leads or prospects that become paying customers.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

No More Cold Calling

FEBRUARY 29, 2016

That’s why the salesmen and saleswomen who cultivate relationships and leverage them for introductions to prime prospects get meetings faster, fill their pipelines with hot sales leads, and convert prospects into clients more than 50 percent of the time. It’s similar to the conversations most sales reps have with prospects.

Referrals 120

Referrals Incentives Incentive Cold Calling 120

Women Sales Pros

JULY 27, 2018

A recent study revealed 84% of people completely trust recommendations from people they know. Incentives: Non-monetary incentives are the better choice here, tied directly to your product or service (ex: priority support, added features, etc.). Then ask for permission to mention him/her in your communication with the prospect.

Sales Qualified Lead 93

Sales Qualified Lead Lead Rank Lead Scoring Referrals 93

Vengreso

JULY 5, 2023

Reward System: An incentive system encourages more people to participate in referring others to your offerings. These strategies, combined with diligent follow-up actions, can greatly enhance the effectiveness of any digital referral program, leading to increased conversions and overall growth for businesses.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

PandaDoc

OCTOBER 30, 2023

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value. Get the ebook 2.

Sales Process 52

Sales Process Incentives Incentive Hiring 52

Close.io

DECEMBER 16, 2019

When selling SaaS products to businesses and enterprises , how can you move the sale ahead when a prospect is stalling? Tell your prospect: "This looks like a really great fit, but I want you to know that we are going to run a limited alpha—which means that only 10 companies will get access to our product. Limited alpha.

Closing 101

Closing B2B Incentives Incentive 101

SBI Growth

SEPTEMBER 26, 2012

The holidays are an obstacle to getting face time with prospects and customers to secure those last minute deals. They avoid tough conversations. Provide case studies that prove you can execute. Case studies help reduce your customer's fear of risk. They relate to the problem the customer in the study was solving for.

Closing 303

Closing Lead Rank Lead Scoring Customer 303

Sales and Marketing Management

OCTOBER 21, 2019

There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs. The most advanced platforms can even identify where exactly a prospective customer is in their journey, and offer content recommendations accordingly.

Top of Funnel 136

Top of Funnel Hiring Commission SAP 136

DiscoverOrg Sales

NOVEMBER 27, 2017

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media. Engage these good-fit prospects via email, PPC ads, or social media.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

LeadFuze

AUGUST 19, 2021

Like loaf-of-bread-left-on-the-counter-2-weeks kind of stale… blue science project mold included… Sure, you may be so comfortable with your go-to presentation that you don’t feel much incentive to change it, but that’s a sign in itself that it’s time for a revamp. Utilize Case Studies. Her Six Tips.

Case Study 98

Case Study How To Study Comparison 98

BuzzBoard

FEBRUARY 8, 2024

Another effective strategy is offering incentives. These tools not only streamline the process but also guarantee unfiltered, genuine customer feedback that prospective clients can trust. A study by BrightLocal found that 88% of consumers trust online reviews as much as they do personal recommendations.

Small Business 52

Small Business Small Business Referrals Lead Rank 52

Zoominfo

MAY 13, 2018

According to one study, eight out of ten people say they’re stressed from work ( source ). Start small, and expand your incentive program as you learn and grow. Think about this way, if you don’t make prospecting a daily habit and only focus on the deals at hand, how will you meet your goals next month or the month after that?

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Act!

JANUARY 30, 2024

Consider publishing guest blogs , case studies , and op-eds in authoritative publications. But how you handle these leads after they enter your sales pipeline dictates conversion rates and revenue. Such laser-focused messaging can move the prospects further down the funnel and prime them to purchase from you.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

The Digital Sales Institute

MARCH 12, 2024

The urgency close only works where the customer already sees the value, and this is an incentive to decide now. To stimulate a deeper conversation, the salesperson asks them for any objections they might have with the product. If a decision is vague it means the buyer has concerns about the proposed solution.

Closing 52

Closing Objections Buyer Proposal 52

Vengreso

JANUARY 11, 2022

The art of value-based B2B selling revolves around getting your prospect to understand the value of what you’re offering – which takes a very different approach than traditional selling. With our PVC Sales Methodology for prospecting, at Vengreso, we teach the importance of personalizing your sales outreach for every buyer interaction.

Lead Rank 52

Lead Rank Lead Scoring Buyer Persona Sales Qualified Lead 52