Hubspot Sales

JUNE 25, 2020

If your CRM was once an island occupied only by your sales team, that's absolutely no longer the case. In the last few years, the CRM has evolved far beyond being just a tool for contact management. That's still a core function, sure, but the CRM now has something for every team and individual in your organization.

CRM 122

CRM Webinar Metrics Strategy Sales Qualified Lead 122

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Cience

DECEMBER 1, 2020

Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales. Research shows that loyal customers spend more than new customers. Customer Retention Strategies. The CRM: A Key Customer Retention Tool.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales and Marketing Management

JANUARY 18, 2021

Communication is the basis of any solid sales platform and a handful of VoIP strategies can help to maximize your current efforts. Therefore, any VoIP system should be integrated with an existing CRM platform. Webinars and Conference Calls. So, what utilities should be employed and what are the benefits associated with each?

Webinar Metrics 199

Webinar Metrics B2B Strategy Telecommunications 199

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. These determine the key metrics to track at each stage.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Janek Performance Group

MAY 29, 2024

Our recent webinar Turbocharging Business Development Strategies highlighted five key areas. Here, then, are more detailed answers and insights for the top questions from our webinar: How do I create detailed and accurate buyer personas? Buyer personas are a fundamental part of a business development strategy.

Top of Funnel 62

Top of Funnel Webinar Metrics Buyer Persona Lead Rank 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

JULY 17, 2018

Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. Most marketers don’t discover the duplicate problem before they breach the allowed database limit”. How Does It Happen?

CRM 180

CRM Face-to-face Marketing Webinar Metrics 180

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 72

Paid Content Webinar Metrics Strategy Marketing 72

SugarCRM

MAY 28, 2021

But is the reality living up to the promise, and is your CRM actually costing your business revenue? In our webinar, we discussed how pursuing a 360-degree view can (actually) be an inhibitor to your success, why context matters in your customer view, and how to leverage Artificial Intelligence (AI) to improve data quality.

Webinar Metrics 52

Webinar Metrics CRM Data SugarCRM 52

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 100

Hubspot Conversion Sales Qualified Lead Webinar Metrics 100

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy. Visiting the CRM company’s website.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Chorus.ai

JANUARY 8, 2020

If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. My favorite line from this Webinar is, “One of the most dangerous negotiations is the one you don’t know you’re in.”. Happy learning!

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Allego

JANUARY 24, 2023

Jim Lundy, founder and CEO of Aragon Research, and Deniz Olcay, senior director of product marketing at Allego, delved into the topic during a recent webinar, Sell Smarter: How Intelligent Sales Automation Gives Teams a Competitive Edge. 4 Strategies to Increase Sales Rep Productivity 1.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Sales Management Plus -- SMP

FEBRUARY 1, 2023

Even better, the five strategies we’re going to share with you in our webinar work together to skyrocket your success.They work a little bit like compound interest on your total revenue. You’ll learn the top ways modern distributors are putting these strategies into practice.

Webinar Metrics 52

Webinar Metrics Revenue Campaigns Strategy 52

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Revegy

JANUARY 18, 2021

In a webinar with Nancy Nardin of Smart Selling Tools, and Mark Kopcha, CEO of Revegy, discussed the importance of relationship intelligence and the relationship map drive sales success. How Does CRM Tackle the Relationship and What’s Missing? However, CRM is not tackling the relationship piece as it should.

CRM 119

CRM Decision Maker Webinar Metrics Face-to-face 119

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Nutshell

APRIL 18, 2023

To create an effective sales strategy, you need to know who your competitors are and how you stand out from them. In this post, we’ll discuss competitive and marketing analyses and how to conduct them to help with creating your sales strategy. Table of Contents What is a competitive market analysis?

Analysis 48

Analysis Webinar Metrics Strategy Marketing 48

Pipeline

MAY 26, 2024

What defines the success of your email marketing? While those two are important metrics, email response rates offer the most direct measure of your campaign’s success. Unfortunately, outbound email campaigns often fail to generate the desired response rate. What Is an Email Response Rate? The solution?

Email Marketing 52

Email Marketing Marketing Campaigns CRM 52

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Training webinars.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Close.io

DECEMBER 5, 2018

Here's the recording of today's webinar about how to craft high-converting sales email sequences with our own, Steli Efti. Tune in to watch the full recording right here: Shout out to Steli for hosting today's webinar! Tune in to watch the full recording right here: Shout out to Steli for hosting today's webinar!

Webinar Metrics 92

Webinar Metrics How To Maximizer Campaigns 92

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. The answers may already be in your CRM, or other existing data storage solutions.

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy. Content: A helping of high-quality marketing content to fill up your lead pipeline.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Adaptive Business Services

JANUARY 13, 2021

A few months back, a gentleman that I know contacted me and asked if he could speak with me about CRM in general as well as Nimble CRM specifically. I remember taking a selling skills assessment some years ago and one of the questions was about CRM. To paraphrase … “What does a CRM do?”. How should you use CRM every day?

CRM 83

CRM Microsoft Twitter Social Media 83

InsightSquared

DECEMBER 4, 2019

Do you trust the data in your CRM? In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. The reason for such limited trust in CRM systems, such as Salesforce, is that 90% of sales activities are simply not captured. If you don’t, you’re not alone… .

CRM 62

CRM Data Webinar Metrics Forecasting 62

SugarCRM

JANUARY 20, 2022

Whether you’re implementing CRM new technology or reimagining the processes you have in your existing tools, ensuring that your teams use them consistently and correctly is a key factor in your success. Below are the first 2 minutes of the webinar and the slide deck. Leverage your leaders.

CRM 48

CRM SugarCRM Webinar Metrics How To 48

Highspot

MARCH 13, 2024

AI in sales has quickly transitioned from an emerging trend or future possibility to a sales strategy necessary to stay ahead of the competition. Improve Sales Forecasting Accuracy AI-powered sales tools analyze vast amounts of data to refine sales forecasts, helping your salesforce anticipate market trends and customer needs.

Webinar Metrics 52

Webinar Metrics Strategy Lead Rank Lead Scoring 52

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation Targets 48

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Understanding the Sales Force

FEBRUARY 17, 2014

When companies are considering and selecting CRM applications, the choice needs to be made by the people who will be reviewing the data on the dashboard, reviewing the reports and holding salespeople accountable for using the application. The information in the CRM is typically not sensitive company information.

CRM 274

CRM Webinar Metrics Engineering Report 274