article thumbnail

A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Biggest Obstacles to Marketing Automation Success.

Marketing 246
article thumbnail

3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement. EY found that the increase in products and services available to B2B buyers in recent years has made them more discerning.

Strategy 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.

Marketing 113
article thumbnail

Are Inside Sales and Consultative Selling Mutually Exclusive?

Understanding the Sales Force

Of course, it is the king of the top of the funnel where everything begins, but with few exceptions, selling rarely ends in that department. Customer Service, where the focus may be upselling and/or cross-selling, has been around for ages. This form of inside sales has been around since the telephone.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Get Clear On Your Vision, Get Clear On Your Sales

Sales and Marketing Management

In reality – regardless of the size of your business – a lack of clear vision confuses prospects, slows down the sales process and may result in less-than-ideal prospects being forced through the sales funnel. This includes everyone involved in pre-sales, customer service and sales. You think a set vision will limit your sales.

article thumbnail

How to Deal When You're Having a Bad Sales Month

Hubspot Sales

Poor customer experience HubSpot's research suggests that poor customer service can drive away potential sales. If one in six shoppers leave due to bad experiences, it's crucial to maintain high service standards to avoid losing potential revenue. Every conversion and every part of the funnel counts.