How Intent Data Helps Sellers Convert A-List Accounts
Zoominfo
MAY 23, 2023
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Intent data can be collected from a variety of sources across the web, including review sites, news articles, and product research. Here’s how it works.
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