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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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Prospects on the move? Keep in touch with Tracker for SalesOS

Zoominfo

Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people are moving — and when — has never been more important. But when contacts accept promotions or move into new roles, relationships built over weeks, months, even years can be jeopardized.

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Want a Promotion to Sales Manager? Do These 5 Things Every Day

Hubspot Sales

How Do I Get Promoted to Sales Manager? You’ve been selling for a few years, you’re regularly hitting your number, and you think you’re ready for a promotion. Here are five smalls tasks to incorporate into your daily workflow to build towards a promotion. 5 Ways to Get Promoted to Sales Manager. Help others.

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Surf’s Up! Riding the Pipeline to the Shores of Success

The Pipeline

Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. The quick decision-maker shouldn’t get the same automated emails as the questioning customer, because his lead time will be virtually nil. Track Everything.

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A Guide to Promoting A Diverse & Inclusive Hiring Process

The Spiff Blog

At Spiff, transparency is baked into everything we do, from the software we build, to the way our team operates. In particular, look at: The available talent market for roles you plan to hire for. Ideally, your organization’s workforce representation would reflect the total available market. Geographic location. About Spiff.

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