Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

NOVEMBER 30, 2020

Wouldn't growing your consulting business be so much easier if you felt comfortable promoting yourself? If you’re an introvert , you may feel like if you could force yourself to be more extroverted, sales and marketing would be a breeze. Kristen Gallagher, onboarding consultant and CEO of Edify, used to struggle with promoting herself.

Promotion 110

Promotion Lead Rank Lead Scoring Inbound 110

MarketJoy

APRIL 17, 2018

It is also about understanding the difference between decision makers, gate-keepers, and influencers. Decision Makers. Every organization has its fair share of people who promote themselves as having buying decisions, when in fact the final ratification comes further along the line. Beware of false gods!

Decision Maker 45

Decision Maker Influencer Ideal Customer Profile Gatekeeper 45

SBI Growth

SEPTEMBER 17, 2013

Yet many reps struggle to get that critical first meeting with a decision maker. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization. Marketing owns branding.

Social Selling 321

Social Selling Top of Funnel Marketing Ideal Customer Profile 321

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing.

Referrals 130

Referrals Marketing Incentives Incentive 130

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

MARCH 1, 2022

Whether identifying new leads and prospects, targeting specific audiences with marketing messaging, or searching for your next key hire, knowing where people are moving — and when — has never been more important. But when contacts accept promotions or move into new roles, relationships built over weeks, months, even years can be jeopardized.

Prospecting 100

Prospecting Decision Maker Hiring ACT 100

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

The Pipeline

SEPTEMBER 24, 2019

Not an artificial view of the market designed to favor our product. Often the gap on alignment is less about a market view. This means that if you are dealing with decision-makers and people creating and implementing strategies, alignment includes aligning in time or timeline. Buyers Done.

Outsourcing Services 203

Outsourcing Services B2B Decision Maker ROI 203

Pipeliner

JANUARY 14, 2021

In this Expert Insight Interview, David Stellato discusses performance marketing. David Stellato is a Chief Growth Officer at DFO Global Performance Commerce, a performance marketing agency. The interview discusses: Tracking and attribution with performance marketing. Surprises and misconceptions about performance marketing.

Cost per Acquisition 52

Cost per Acquisition Cost per Lead Video Marketing 52

Hubspot Sales

DECEMBER 11, 2017

How Do I Get Promoted to Sales Manager? You’ve been selling for a few years, you’re regularly hitting your number, and you think you’re ready for a promotion. Here are five smalls tasks to incorporate into your daily workflow to build towards a promotion. 5 Ways to Get Promoted to Sales Manager. Help others.

Promotion 95

Promotion Sales Management Hiring Lead Rank 95

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

The Spiff Blog

MARCH 10, 2022

In particular, look at: The available talent market for roles you plan to hire for. Ideally, your organization’s workforce representation would reflect the total available market. In the process, fit has become a catchall used to justify hiring people who are similar to decision makers and rejecting people who are not,” says Lauren A.

Hiring 55

Hiring Promotion Demographics Lead Rank 55

Pointclear

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Zoominfo

JULY 13, 2023

Running specific plays to promote early renewal engagement, such as at-risk customer surveys , low adoption engagement , and automated customer referrals generate better results in the long run. Within any sale, there are between six and 12 decision-makers that you need to win over.

Strategy 130

Strategy Customer Hiring How To 130

Jeffrey Gitomer

MARCH 4, 2019

To give your company more credibility you might align yourself with the Chamber of Commerce, partner or joint venture with a big firm, or donate part of the proceeds to a charitable organization in exchange for using their name with your promotion. To get to the decision makers. These are your best prospects for an alliance.

Referrals 289

Referrals Real Estate Lead Rank Lead Scoring 289

Pipeliner

FEBRUARY 12, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Every marketing campaign should have goals.

Account Based Marketing 69

Account Based Marketing Account Marketing Scale 69

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. With this data in hand, marketers can identify which prospects to focus on during the show and can begin pre-marketing to these individuals.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. The key to a great sale is to identify your decision makers – learn how data can help.

Account 238

Account Lead Rank Ideal Customer Profile Decision Maker 238

Mr. Inside Sales

JUNE 1, 2020

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. Another company recently reached out to me wondering if there is a best practice approach for handling inbound leads. Get Access Today.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

Growbots

MAY 1, 2022

I’m an experienced marketer, with a 15-year background experience running digital outbound campaigns for B2C & B2B. At Vrand LLC we have a strong team made up of: marketers who run specialized research to make tailored prospecting. sales experts to bring the right decision-makers to the table.

Outbound 52

Outbound Decision Maker Lead Rank Campaigns 52

Zoominfo

FEBRUARY 17, 2021

Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Assume you’ll always get direct access to an executive or decision maker — study the org chart. Follow up after the call (preferably by email). Lead with a pitch — let it fit in after discovery conversation.

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Janek Performance Group

FEBRUARY 7, 2023

BlackBerry was a pioneer in the smartphone market but was slow to adopt the touchscreen technology that became dominant and was eventually overtaken by competitors such as Apple and Samsung. Xerox had a strong research and development team, but it could not effectively bring its innovations to market.

Decision Maker 62

Decision Maker Scale Lead Rank Transportation 62

The Pipeline

AUGUST 23, 2013

Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. The quick decision-maker shouldn’t get the same automated emails as the questioning customer, because his lead time will be virtually nil. Track Everything.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

Janek Performance Group

JULY 25, 2023

For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. Think of the time and resources your marketing and sales teams invest in developing new relationships. Are decision makers taking calls? For example, new decision makers or budgets.

Account 62

Account Decision Maker How To Course 62

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Pointclear

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

SalesLoft

NOVEMBER 14, 2023

Interact with decision-makers and thought leaders in your industry. Look a level deeper when identifying decision-makers When identifying decision-makers, make the most of early sales pipeline stages by conducting research. For B2B sales reps, LinkedIn is ideal for finding and connecting with new prospects.

Pipeline 52

Pipeline Decision Maker Top of Funnel Sales Qualified Lead 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Hubspot Sales

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. Goal 4: Winning More Market Share. UK, Japan, Canada, Australia, France, and Germany.

Trends 86

Trends Report Data Strategy 86