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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Train your reps to understand a lead’s challenge and offer solutions accordingly. Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

Marketing 192
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The 6 Worst Decisions Sales Leaders Make

SBI Growth

Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). It can be wonderful for helping you stimulate and manage latent sales demand. However, Jim has not trained his team to follow a hiring process.

Hiring 326
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

Marketing 120
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3 Ways Small Cap CMOs Can Improve Revenue Performance

SBI

One of the great things about working for a relatively small company is that it trains you to be very pragmatic. While we may call most of our campaign activities “demand generation,” does anyone really believe that marketing alone can create demand for a complex 6- or 7-figure solution?

Revenue 93
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The Difference Between a VP of Sales and a CRO

Sales Hacker

Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Collaborating with operations teams and sales enablement to develop onboarding, training, and up-skilling programs. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

Hiring 93