Stop Selling and Start Teaching to Improve Demand Generation
Sales and Marketing Management
JULY 10, 2017
Author: Ray Kemper, Chief Marketing Officer, Televerde Customer relationships. But that brings us back to the perennial question: how do we fuel demand generation and make that first positive selling experience happen? Savvy (some might say cynical) prospects can see the strong pitch coming a mile away and they don’t trust it.
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