article thumbnail

Maximize Your Trade Show Success And Business Growth

Smooth Sale

Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth. Sales Tips: Maximize Your Trade Show Success Know the needs and desires of your audience, including your next new employer, in detail.

article thumbnail

The Underrated Marketing Methods To Be Considering

Smooth Sale

Being respectful of everyone and taking the time to listen and share stories is the best sales technique of all. It is the direct mail advertising approach. People don’t receive as much direct mail as they used to, so they are more likely to open whatever comes in through their mailbox. Be A Story-Teller.

Marketing 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Spray and Pray Tsunami of Social Selling

Increase Sales

Social selling appears to have taken the spray and pray sales approach to tsunami proportions. Clueless or lazy salespeople now drown people with emails to postings with sales pitches. The idea of actually knowing your ideal customer , your target market to the sales leads never enters the minds of these individuals.

article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

Media 233
article thumbnail

Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals.

article thumbnail

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

article thumbnail

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. We talked about this issue and about the sustainable relevance of direct mail and cold calling.