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CMO: Why Don’t Your Prospects Care?

SBI Growth

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The fact is customers and prospects aren’t responding to your campaigns. You begin rehashing the feedback from sales, customers and prospect surveys. The feedback from customers & prospects is “you guys are sending us too much”.

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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. Download the Marketing Strategy Assessment and determine if your Marketing Strategy is broken. A Marketing Productivity Benchmark identifies gaps in the marketing execution and prioritizes remedies. The list goes on and on.

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Sales call etiquette: How to keep your prospects engaged

Nutshell

Purchasing your product should be seamless and enjoyable for your prospects. During positive sales calls, the prospect usually: Formed a genuine connection with the representative Felt understood Had questions that were answered clearly Felt comfortable enough to share a bit of personal info Felt respected and valued.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

But it’s not enough to simply make assets available, sellers must know how and when to use these resources to deliver maximum impact to their prospects. This means powering up content with relevant talk tracks, best practices, win stories, and SME knowledge that sellers need to handle objections, nurture prospects, and close deals.

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How to Build a Sales Process: The Complete Guide

Nutshell

A sales process is a set of repeatable steps that your sales team takes to convert prospects into customers. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel. It is best practice to target your ideal buyer persona throughout prospecting efforts.

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Keeping Score: How to Use Sales Enablement Intelligence to Prove ROI

Allego

Sales analytics can remedy that. > Rep call performance: rep-to-prospect speech. > > Prospect engagement: pain point and objection patterns. Download The Complete Guide to Sales Enablement Intelligence to find out how to power up your sales team, be more effective (and efficient), and drive revenue growth.

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3 Reasons Why Your Sales Team Isn't Generating More Leads (And How to Fix It)

Sales and Marketing Management

Author: Matthew Sunshine More than 40 percent of salespeople claim that lead prospecting is often more difficult than qualifying and closing the actual deal. It’s easy for prospecting to get pushed to the back burner, especially when dedicated time isn’t set aside for the task. 4 Ways to Fix These Problems and Generate More Leads.