Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. To me, it’s about the “3 T’s”: . Trust.
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