Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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Prospects Do NOT Care About Your Features and Benefits

The Center for Sales Strategy

Here is a truth bomb that might just revolutionize your sales strategy. Brace yourself because I'm about to tell you why your meticulously crafted pitches about features and benefits are falling on deaf ears. Yes, you heard that right. It is time to shift gears and move beyond the traditional features and benefits spiel.

Benefit 107
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B2B Sales Teams Number One Complaint (And What To Do About It)

The Center for Sales Strategy

"I spend all day making cold calls, and I'm getting very little to show for my efforts. Getting the first appointment is harder than ever. If I could just get my foot in the door." It's a common complaint from B2B sales reps nowadays. Traditional prospecting approaches like cold calling have become less and less effective over the years. Decision makers simply don't answer unsolicited sales calls like they used to.

B2B 109
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Focus on Winning to Drive More Sales and Revenue

Understanding the Sales Force

Another “baseball is to sales” analogy shouldn’t surprise readers because I’ve already published more than 100 different articles over the past 19 years showing how selling is just like baseball. However, unlike the previous 100 plus efforts , this article will discuss how selling is different from baseball. In baseball there is a huge focus on numbers, but that’s more for fans while providing coaches with analytics they can use.

Revenue 193
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How to Handle, “I Want to Think About It.”

Mr. Inside Sales

Ah, the amorphous, “I want to think about it.” At first glance, this seems hard to handle because it’s not really an objection, rather, it seems more like a stall. Because of this, it fools many sales reps who think that perhaps after a week or two the prospect might actually buy. But they rarely do. Make no mistake: this is almost always a “no” disguised as a “maybe.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 Reasons Why People Don’t Leave Salesforce

Membrain

I had dinner recently with someone who used to run an ERP company. He told me a story about losing a large potential deal to a competitor whose product was less suited and whose price was astronomically higher.

More Trending

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Improving Sales Performance Often Requires Changing Focus

The Center for Sales Strategy

How much more productive would you be if you focussed on your inputs? This means avoiding all distractions and only working on planning, pitching, and following up—all the factors that budge the needle, not those that don't. A lot of valuable time is wasted focusing on things we cannot control. For example, we have zero control over the economy, competitors, pricing, inventory, or customers' attitudes.

Exact 80
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11 Famous Golf Quotes to Improve Your Sales Game

Janek Performance Group

In movies, sales is the ideal career for anyone who would rather play golf. However, Forbes notes 90 percent of Fortune 500 CEOs play golf. Also, CEOs who regularly play golf earn 17 percent more. Most of all, however, 80 percent of executives say playing golf establishes business relationships. Perhaps therein lies the connection. Afterall, sales and golf have much in common.

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How to Build Prospecting Lists that Yield the Best Results

eGrabber

In the world of sales and marketing, prospecting lists are the backbone of any successful campaign. But what exactly is a prospecting list, and how can you build one that yields the best results? This blog post will help you know about it in detail. Let’s dive in. What is a Prospecting List? It is a datasheet filled with the names and contact details of potential customers who fit your ideal customer profile (ICP).

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A Deep Dive into Customer-Centric Sales

Pipeliner

I am your host, and today I am thrilled to share with you the insights from a recent podcast episode where I had the honor of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment. Our conversation centered around his new book, “Iceberg Selling,” and the critical importance of understanding customers on a deeper level.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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A Seller’s Perspective on Enhancing Sales with AI

SBI Growth

As business leaders, we get excited when we think about just how much a Sales team empowered by artificial intelligence (AI) can achieve in terms of commercial productivity, but the reality is that most companies aren’t there yet because it’s a long learning process for everyone involved.

Sales 303
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Do Your Salespeople Have the Ability to Push Back?

Anthony Cole Training

One of the most important skills that a salesperson needs to possess is the ability to engage in what I refer to as “appropriate and respectful confrontation” with a prospect…at least when the need arises. For the sake of simplicity, let’s just refer to that as the ability to push back.

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The Money’s in the List

Sales 2.0

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Cherry Garcia not vanilla As I’m sure you’ve seen at least a few dozen times in your inbox there are plenty of people out there that want to sell you a list.

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How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth

Sales and Marketing Management

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.

Revenue 156
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Get More Clients: Stretch Your Belief

SalesProInsider

What is the impact of your beliefs on your ability and commitment to attract and convert your ideal prospects? What’s the impact of the belief of yourself, the role you have in people’s lives, and the value they receive in working with you? It’s huge! Your belief is a major factor in the energy, effort, and activity that you put forth in the lead generation activity to fill your funnel and the sales conversations that convert those prospects.

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Missed Diagnoses

Partners in Excellence

Recently, I had a fascinating conversation with Dr. Howard Dover about some programs he and Becc Holland are conducting with his students. We talked about some fascinating concepts: Mis-diagnosis and Missed-diagnosis. Both concepts are hugely important, so I need to separate writing about them. So much opportunity is lost, both for sellers and customers, because of diagnostic problems.

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Do You Need to Adjust Your Business Model?

Smooth Sale

Photo by Alexas_Fotos via Pixabay Attract the Right Job Or Clientele: Do You Need to Adjust Your Business Model? The fastest way to kill future sales is to ignore issues clientele may be experiencing. It’s essential to have a policy like the open door that many have at corporate headquarters. Today’s online businesses require the ability for clients to contact support directly without fees attached upfront.

Lead Rank 106
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How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth

Sales and Marketing Management

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results. The post How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth appeared first on Sales & Marketing Management.

Revenue 156
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Why Are Organizational Goals Becoming Harder to Achieve?

The Center for Sales Strategy

In this episode of Improving Sales Performance, we’re once again diving into The 5th Annual Media Sales Report by The Center for Sales Strategy. Today, we’re exploring why sales managers are experiencing such increased difficulty in achieving organizational goals. Joining Matt to discuss that and much more is Stephanie Downs, SVP/Senior Consultant here at CSS.

Report 105
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Rediscovering “Discovery”

Partners in Excellence

“Discovery” has been an important part of the sales process ever since I started selling (Yes, that was back when we had first chipped a wheel out of stone.) In all our training, we’ve gotten playbooks, done role plays, and learned how to conduct discovery and what questions we should be asking the customer. Implicit in our thinking about the discovery process is that our customers know the answers, our job was to get ask questions to get those answers.

B2B 109
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5 No-Nonsense Tips for Choosing Local Social Media Marketing Companies

SocialSellinator

Discover essential tips for selecting the best local social media marketing companies to elevate your brand's online presence and achieve your digital goals.

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The Role of Content Writing in Modern Sales Strategies

Sales and Marketing Management

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

Strategy 156
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Ways to Become Abundant

Grant Cardone

What most people get wrong about money is that they’re looking for “just enough.” In reality, they should seek enough of everything vital to survival — ideally, to be abundant. But how do you get there between life’s curve balls and the systematic pitfalls? With these five steps… 5 Habits that Lead to Becoming Abundant […] The post 5 Ways to Become Abundant appeared first on GCTV.

Leads 102
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The 20% Dilemma: Managing Underperformance in Sales

The Center for Sales Strategy

New data from the Media Sales Report shows that 46% of managers believe less than 20% of their sales teams are underperforming. It’s a terrible position to be in. It sucks your energy, time, and takes your focus from where you can be making a positive impact. It’s hard on leaders and underperformers. Underperformers usually fall into two categories: 1.

Hiring 100
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The Ultimate Guide to Digital Marketing Strategies for Business Growth

SocialSellinator

Discover the ultimate guide to digital marketing strategies for business growth. Learn SEO, PPC, content marketing, and more to expand your reach.

Strategy 117
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The Role of Content Writing in Modern Sales Strategies

Sales and Marketing Management

In the digital age, content is critical to sales. A refresher on creating strong content that sells is always timely. The post The Role of Content Writing in Modern Sales Strategies appeared first on Sales & Marketing Management.

Strategy 156
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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How to Get a Client to Just Say ‘Yes’

Grant Cardone

Even the best closers get to the point where they want the customer to just say “yes.” Although it’s hard to believe, a simple switch in how you word things can score your sales faster. Check out how to reword your pitch and make more money in less time… Use the Present Tense = More […] The post How to Get a Client to Just Say ‘Yes’ appeared first on GCTV.

How To 95
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How Long Should an Online Course Be? (2024 Guide)

Sell Courses Online

How long should an online course be? We answer this based on data and experience and also provide tips on keeping your course length optimal and engaging.

Course 108
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How to Master Creative Social Media Marketing in 5 Easy Steps

SocialSellinator

Discover how to elevate your brand with creative social media marketing in 5 easy steps, from engaging visuals to analytics with SocialSellinator. Start now!