Top Tips for the Modern Day Cold Call
Sales and Marketing Management
SEPTEMBER 12, 2016
Issue Date: 2016-09-13. Author: Mike Scher. Teaser: It takes an average of nine calls to reach a cold prospect for the first time. Many salespeople don't have that type of persistence. Here are four tips to secure an initial conversation and stop leaving new business on the table. It takes an average of nine calls to reach a cold prospect for the first time.
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