Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. It’s a powerful tool to elevate your brand and position it right where it needs to be – in the hearts and minds of your customers. Take Lanteria , for example.

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Lead Rank Lead Scoring Marketing Webinar Metrics 59

Hubspot Sales

JUNE 8, 2023

In this article, we’ll share everything you need to know about AI email assistants, from what they are to when to use one and all the tools we love. When to Use an AI Email Assistant AI Email Assistant Tools What is an AI email assistant? An AI email assistant is a tool that uses artificial intelligence to help you manage emails.

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Tools Scale Hubspot Ideal Customer Profile 93

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

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Marketing Ideal Customer Profile Social Media Google Analytics 85

Pipeliner

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! First, you need to freshen up the old content with the latest information, statistics, & real-life examples. Copy the poorly-crafted content & paste it into the designated area of the tool.

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Promotion Lead Rank Lead Scoring Engineering 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Keep ahead of the curve with current, relevant, and innovative content.

Apparel 52

Apparel Small Business Small Business Marketing 52

SBI Growth

NOVEMBER 9, 2013

A customized sales process is an excellent tool. These tools help to anticipate buyer trends and keep pace with the buyer. You can access the guide when you sign-up for SBI’s Sales & Marketing Research Review. Discover insights and market trends from SBI’s research in 2013. However, it cannot be viewed in isolation.

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Buyer Persona Buyer Tools Trends 307

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

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Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Effective:?

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Campaigns Sales Enablement Education Collateral 326

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. For example, if you sell marketing automation solutions, you could join a Marketing Live Event and interact with others at the event. For example, “Like this content? First, you can directly send invites to prospects who are connections.

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Ideal Customer Profile LinkedIn Tools Distribution 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. Let’s get into it!

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Marketing B2B Lead Generation Social Media 164

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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Top of Funnel Marketing Ideal Customer Profile Channels 100

BuzzBoard

FEBRUARY 27, 2024

Exploring the Concept and Importance of Marketing Automation for SMBs As a sales professional at a digital marketing agency for small and local businesses, it’s crucial to grasp and utilize the power of marketing automation. However, marketing automation’s advantage is that it levels the playing field.

Marketing 52

Marketing Small Business Small Business Scale 52

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Let’s dive into what happened in my case, and why I think sales teams should trust themselves more than generic sales intelligence tools. Where sales intelligence tools go wrong.

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Tools Revenue Sales Qualified Lead Lead Rank 89

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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Marketing How To Segment Scale 59

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience. Is my customer educated?

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Marketing Social Media Scale Case Study 196

BuzzBoard

MARCH 5, 2024

Introduction to Small Business Digital Marketing Success Stories Digital marketing has emerged as a vital instrument for small businesses, playing a key role in their success. Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies.

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Small Business Small Business Case Study Lead Rank 52

Sales and Marketing Management

DECEMBER 7, 2020

Author: Rachel Krug It’s no surprise – buyers are more educated than ever, with new information available daily to influence decision making. Yet third-party product reviews often fail to be considered a top marketing priority. In fact, the appeal of being able to voice one’s opinion has greatly changed marketing.

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Scale Strategy Top of Funnel Marketing 177

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. For example, if a company is looking for an invoice processing solution, AI-enabled software learns what to do if specific fields are missing data or aren’t matching up.

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Marketing Webinar Metrics Software Software 209

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

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Channels Marketing Outsourcing Services Lead Rank 100

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

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Paid Content Marketing Small Business Small Business 52

Highspot

DECEMBER 8, 2020

Buyer enablement refers to the idea that salespeople succeed when they empower buyers with the tools and knowledge they need to purchase your product in a timely manner. Buyers are focused on understanding the market, and looking for guidance on how to best solve their problem. How do you engage a B2B buyer? What Is Buyer Enablement?

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Buyer Examples Top of Funnel ROI 98

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Influencer Marketing Hubspot B2B 153

Hubspot Sales

JUNE 16, 2022

Examples of sales goals include increasing customer retention (the number of first-time customers that turn into repeat buyers) or decreasing customer churn (the percentage of customers that stopped using your company’s product or service during a specific time frame). What does the market look like? Sales goals are often specific.

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Sales Goal Examples Sales Management Hiring 79

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

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Campaigns Marketing Social Media How To 142

BrainShark

MARCH 29, 2022

However, most traditional tools for delivering training (called learning management systems or LMS) aren’t built specifically for customer-facing roles, which means: It’s difficult and time-consuming to create and deliver educational content. Here are the tools we’ll cover in this article: Brainshark. Articulate. Brainshark.

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Customer Service Ideal Customer Profile Software Software 62

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

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Small Business Small Business Marketing Lead Rank 52

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

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Marketing Face-to-face How To Trends 107

Smooth Sale

APRIL 13, 2024

The blog example is How to Launch Your Hospitality Career for Success. For example, according to statistics, the employment of lodging managers is projected to grow 7% over the next ten years, making it an appealing career path! For example, suppose you have been working as a waiter or waitress.

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How To Networking Hiring Hotels 102

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

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Social Media Media Twitter Marketing 52

BuzzBoard

SEPTEMBER 22, 2023

In a world driven by data, algorithms, and artificial intelligence, we find ourselves at the precipice of marketing’s most exciting frontier: AI marketing. It’s an era of unprecedented potential, where the dreams of marketers come to life through the power of machine learning and automation.

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Marketing Face-to-face Lead Rank Campaigns 59

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Sales and Marketing Management

JULY 14, 2017

Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. This chain of command indicates that while online communities were considered useful, they were not thought of as a strategic tool. Show them how.

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Marketing Campaigns Channels Case Study 192

Pipeliner

NOVEMBER 22, 2021

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content.

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Paid Content Strategy Marketing Social Media 52

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

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Small Business Small Business Ideal Customer Profile Campaigns 52

Xactly

SEPTEMBER 5, 2018

MBOs can be an extremely useful tool in addition to your sales commission structure because they give each rep individual goals to strengthen the overall sales organization. MBO Examples to Motivate Reps and Drive Performance. How many of their accounts need to be educated? Why is educating accounts on the new product important?

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