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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service.

Loyalty 130
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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. You’ll get high ROI. Stage 3: Active Customers and Subscribers.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ).

Buyer 190
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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Building trust is essential to convincing customers to buy more than once.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Give cold leads: Education Lead magnets Guides Whitepapers Tools Give warm leads: Signature content showing them how you get results Customer case studies Live case studies Online reviews and testimonials Give hot leads: Quotes Proposals Demos Tours 1-on-1 engagement The more prospects engage with your content, the warmer they get.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We offer them an incentive combined with value messaging to get them into a demo meeting.