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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. You can engage prospects throughout the customer life cycle. Source: Campaign Monitor.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. The video opens with a screenshot of Gavin’s Facebook page which disappears after 40 seconds or so.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. A study by MailChimp found that the average email open rate across industries is 21.33%.

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Trade Show Email Lead Nurturing Tips: Tip 1: Get Strangers and Prospects to Self Identify In a recent post, we shared that only 3% of your prospects are ready to buy at any moment. Cold leads: these are the 30% of prospects who have a need, but they’re not ready to buy. Each email you send is an interaction.

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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot Sales

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. Spend some time on the subject line.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media. Engage these good-fit prospects via email, PPC ads, or social media.

Lead Rank 196
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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.