Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Social Media Media B2B Marketing 147

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days.

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Social Media Channels Media Advertising 233

BuzzBoard

MARCH 29, 2024

Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. One of the key aspects of this is picking the correct social media platforms for local businesses. The quality of engagement is another essential factor to consider.

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Social Media Media Ideal Customer Profile Demographics 52

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business.

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Social Media Media Twitter Marketing 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Unique Digital Marketing needs of Small Businesses In the realm of digital marketing, small and local businesses offer unique challenges and opportunities. Local businesses can ramp up their marketing campaigns by recognizing the power of allying with local influencers in their specific niche.

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Social Media Promotion Influencer Media 52

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

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Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. So, if you’re looking for inspiration, Kyle is definitely someone to follow.

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Social Media Influencer Media Hiring 205

Smooth Sale

JANUARY 6, 2022

Attract The Right Job Or Clientele: Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ Ivan Serrano mainly focuses on social media, small business, and finance. Increase your Sales via Social Media. Ivan Serrano is a web journalist living in the Bay Area of California.

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Social Media Media Hiring Advertising 78

BuzzBoard

APRIL 6, 2024

Exploring the Concept of Lead Nurturing on Social Media for Small Businesses Conceptualizing lead nurturing on social media for small businesses takes a unique approach. Consumers are more responsive to businesses they feel connected to on a personal level, highlighting the importance of social media engagement.

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Social Media Media Lead Nurturing Lead Rank 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? AKA, alignment is the name of the game.

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Social Media Media Strategy Benefit 100

BuzzBoard

FEBRUARY 23, 2024

Core Strategies to Differentiate your Digital Marketing Agency for Small Businesses As a member of a digital marketing agency, navigating the competitive landscape can be challenging. The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market.

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Social Media Ideal Customer Profile Media Lead Rank 52

BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers.

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Social Media Influencer Promotion Media 52

Partners in Excellence

APRIL 22, 2020

Over the past 5 or so years, it seems a large number of people think social media and social platforms are the future of sales and marketing. We (or at least I) get deluged with connection requests, followed by the inevitable prospecting messages. Is Social Media Really Anti-Social?

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Social Media Media Face-to-face Twitter 111

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.

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Social Media Competition Media Eloqua 316

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

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Social Media Policies Media Guidelines 164

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

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Social Media ROI Media B2B 133

No More Cold Calling

JULY 7, 2016

In fact, after looking at your profile I would like to loop in our VP of Marketing, (Name), and invite you to our free Strategy call for lead generation and list building. He is one of the best in the country when it comes to Marketing strategies. He’s Cold Calling on Social Media. This is not social selling.

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Social Media Lead Generation Sales Qualified Lead Media 239

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

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Social Media Media Social Selling Face-to-face 52

John Barrows

JUNE 29, 2020

What does great follow-up look like? Darryl Praill , CMO of VanillaSoft joins us on the podcast this week to talk about how his team follows up on marketing leads, where he sees common mistakes still happening in prospecting and how to fix them. Follow the podcast: Subscribe on iTunes. This was a fun one!

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Follow-up VanillaSoft Social Media Exact 109

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? The Best Social Media Channels for Prospecting in 2022.

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Social Media Channels Media Prospecting 92

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. This drives down the conversions on these channels, and makes it difficult for lead generation and sales functions to keep up. Which is where social selling comes in. Join and participate in groups.

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Social Media Social Selling Media Sales Qualified Lead 98

Nutshell

FEBRUARY 9, 2023

All your marketing, all your product and service development—it all leads to sales, which is where the revenue is earned. That’s why you need sales follow-up strategies. You obviously don’t want that to happen, so it’s good to follow up periodically. But what should following up on a sales pitch look like?

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Pipeliner

MARCH 16, 2021

Social media platforms are the best way to promote a brand online. If you are struggling to improve your brand image then the following 5 tips can help with that. It can help you gain a wider reach and also help increase engagement on social media. Now, most people use social media platforms.

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Social Media Media Demographics Promotion 98

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

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Social Media Ideal Customer Profile Media Strategy 124

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. This puts social media platforms in a prime position for executing effective digital marketing campaigns.

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Paid Content Social Media Consumer Media 82

Increase Sales

OCTOBER 26, 2012

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Followers on Twitter. Follow this person on Twitter.

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Social Media Media Marketing Small Business 145

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1.

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Follow-up Lead Rank Marketing Qualified Lead Cold Calling 100

Pipeliner

NOVEMBER 30, 2020

However, many businesses are taking the profound effect of social media lightly. Nowadays, people are aware of the brands through social media before brand marketing. Ultimately, devising a Customer Relationship Management (CRM) strategy sets a benchmark of your standards across various social platforms.

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Social Media Media CRM Analysis 98

Sales Hacker Training

JANUARY 31, 2021

But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses. What Should I Write In a Follow Up Email?

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Follow-up Scale Lead Rank Lead Scoring 128

Alice Heiman

MAY 2, 2018

Every good seller has a sales process that follows the way people want to buy. Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. . Use Social Media for Every Step. Missing a Crucial Step.

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Social Media Paid Content Media Closing 115

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

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Trade Show Marketing Social Media Referrals 88

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. So, if you’re looking for inspiration, Kyle is definitely someone to follow.

Social Media 100

Social Media Influencer Media Hiring 100

No More Cold Calling

NOVEMBER 20, 2014

Boomers can’t afford to let Gen Y have the social selling advantage. I didn’t grow up with a cell phone as an appendage. There’s a common misconception that people born before 1980 are not good with technology and don’t excel on social platforms. The social media landscape changes hourly.

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Social Media Media Referrals Social Selling 286

Pipeliner

FEBRUARY 28, 2022

One way to help grow your fan base is to use social media. Develop your social media accounts. Depending on what your business is selling you may decide that some social platforms are more appropriate than others. Why is social media important for ecommerce? Use social media for SEO.

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Social Media Retail Media Facebook 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. BDRs typically make 17 attempts per contact (distributed between social media, phone calls, and emails). 85% percent focus on outbound activities.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront.

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Top of Funnel Social Media Funnel Comparison 181

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Twitter followers.

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Social Media Marketing How To Campaigns 234