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Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers

Hubspot Sales

In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. 1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. Once you’ve identified the gatekeeper, you have a few options.

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Sales Lessons from Google Fiber

Mr. Inside Sales

Then Google REALLY started marketing! This week ask yourself: Are you following AT&T’s marketing efforts? Then they sent out another one, this time in a neat, glossy package. Then a Google rep showed up out of the blue, canvassing the neighborhood. I wasn’t home, but he pitched my wife and said he’d come back. Or Google Fibers?

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The Simplest Way to Qualify

Mr. Inside Sales

They may get some leads out and set up some “demos or presentations,” but because they didn’t discover whether a prospect was truly a buyer and in the market at that time, their close rate is a disappointing 2 sales out of 10 full presentations…. Compare that with your own close rate or your team’s closing percentages.

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How to Build Sales & Marketing Pipeline During the Coronavirus

Zoominfo

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

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2 Great New Year’s Questions for Your Clients

Mr. Inside Sales

In fact, this is also felt in the accounting department, the marketing department, and everywhere else. While this may seem like a bad thing, it actually presents a great opening for you. Getting screened out by the gatekeeper. Giving successful presentations and dealing with objections. Identifying decision makers.

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How to Sell to the CFO: a Step-by-Step Guide

Zoominfo

You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them. They often maintain a small army of people to deal with all these demands, which means that the best way to approach a CFO is getting in touch with and gaining the confidence of these gatekeepers.

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Ten Responses to “We’re All Set.”

Mr. Inside Sales

Or maybe you get one of these variations of the “We are all set” objection like: “We are okay with our present system.”. Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand; I didn’t expect to catch you in the market right now.