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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Customer retention. Customer retention is tied closely to customer service. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. If you’re not sure what we mean, check out these helpful tutorials: Set Up Goals in Google Analytics with These 3 Easy Steps.

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Are You Building A Content Strategy That Gets Results?

Smooth Sale

Your content strategy must provide a path to these objectives: raising brand awareness , generating leads, increasing website traffic, or improving customer retention. Track key performance indicators (KPIs) that align with your goals using tools like Google Analytics, social media insights, and email marketing data.

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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Employing a tool like Google Analytics can be extremely advantageous for this purpose. The shift towards data-focused marketing in the small business setting is mirrored in the evolving sales tactics of various digital marketing agencies. Secondly, another vital KPI is engagement rates on social platforms.

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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Tools like Google Analytics and SEMrush offer invaluable insights into competitor websites’ traffic sources, user engagement, and content performance. Having this important information will help shape a successful marketing strategy increasing sales, improving customer retention, and boosting small businesses’ overall growth.

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How To Build A Better Bond with Your Audience

Smooth Sale

Use analytical tools like Google Analytics to understand their demographics, interests, and behavior. Sales Tips: Build A Better Bond with Your Audience Know the needs and desires of your audience in detail; be inspiring. Today’s insights are provided to help you achieve the Smooth Sale! Celebrate Success!

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Marketers do this by using tools like website analytics, email marketing software, or social media analytics. Web analytics: Web analytics platforms like Nutshell Analytics and Google Analytics offer businesses an inside look at how their websites are performing, from who is visiting your site to where they’re visiting from.

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In fact, it can actually provide more qualified information to marketing and sales teams.