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Social Communication is not ever Permission to Sell

Babette Ten Haken

1st LinkedIn message] Hi Babette, I understand you’re the author of Sales Aerobics for Engineers Blog. I’m working on groundbreaking XXX technology for B2B sales and marketing. You seem like a thought leader interested in learning about ways to improve B2B sales and marketing and I’m trying to get the word out. Or lack thereof.

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 4 Ways Downsized Sales Teams Can Deliver Outsized Returns

Crunchbase

The current tumultuous economic climate has led to a deluge of layoffs in the technology industry. Industry leaders such as Adobe , Microsoft , Google , PayPal and Shopify are making big layoffs, with a large swath of cuts focused on their revenue teams. The general rule is to avoid the extreme ends of the spectrum.

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3 Industry40 Soft Skills catalyze Personal Development and Leadership

Babette Ten Haken

First, the industrial Internet of Things (Industry 4.0 Develop Industry 4.0 leadership and communication skillsets, tools and strategies for today’s and tomorrow’s digitally transforming industries. She is a member of SME, ASQ, SHRM and the National Speakers Association.

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Renewing Customers or Retaining Them? Tactics or Strategy?

Babette Ten Haken

When I speak to sales audiences about customer retention, their expectations are that I will provide them with clever tools and tips on renewing customers, so they can meet quota. Interestingly, their C-Suite is not looking for tools and tips to get customers to renew contracts for another year. is available on Amazon.

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Compelling Client Stories are We Stories not Me Stories

Babette Ten Haken

Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication tools and methods, Do YOU Mean Business? Become more visible, relevant and valuable: not only to your employer but also to your strategic partners and clients. Find out more about Babette’s professional story here.

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Why Exit Interviews provide a Customer Experience Reality Check

Babette Ten Haken

Babette’s playbook of collaboration tools, Do YOU Mean Business? , She is a member of SME, ASQ, SHRM and the National Speakers Association. She is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon. Babette’s playbook of IIoT team collaboration hacks, Do YOU Mean Business?

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Is Discipline-Specific Terminology creating Storytelling Barriers?

Babette Ten Haken

I am a member of SME, ASQ, SHRM, ATD and the National Speakers Association. My playbook of communication tools and methods, Do YOU Mean Business? Become more visible, relevant and valuable not only to your employer but also to your strategic partners and clients. Find out more about my professional story here. Contact me right here.

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