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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. Social media marketing is one of the most effective tools at your disposal.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? That’s where market intelligence comes in.

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The X-Factor That Drives Customer Loyalty

Sell Integrity

The ability to create emotional bonds with your customers is the true x-factor that drives customer loyalty. But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers. McKinsey & Co.

Loyalty 67
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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Develop a Comprehensive Business Plan A comprehensive business plan is a crucial tool for any small business owner. A well-crafted business plan outlines your business’s mission, vision, target market, competitive analysis, marketing strategies, financial projections, and more.

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. How’s that for attracting new clients in a highly competitive market? But only if your salespeople nurture their existing relationships, get referrals to other divisions in client enterprises, and build customer loyalty.