Remove Marketing Remove Outbound Remove Territories Remove Trends
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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities. 76% percent of BDRs report to sales over marketing. 85% percent focus on outbound activities.

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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Marc Benioff and his team demonstrated a consistent ability to scale with an outbound sales team in those early years. Building an outbound sales motion is not new, and yet almost every company makes the same three mistakes in the first months of getting up and running. Incoherent messages to the market. What is a segment?

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Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Close.io

No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” Zuora is a hyper-growth company bucking this impatience trend. For example, if their market is commoditizing, what’s the company’s plan to adapt? Reduce churn.

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Modern Account Based Sales Development is the Death of Inbound and Outbound

SalesLoft

Director at Birst, Chris Pham is joining us on the Salesloft blog as part three of a five part series on trends in sales development. In this traditional world, the one we’ve been living in for decades , there’s inbound and outbound. Every enterprise B2B company needs to kill the notion of inbound and outbound.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

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Your SDRs Have Too Many Accounts — & It’s Hurting Attainment

Sales Hacker

Typically, SDRs work from one of two territory models: Static territories based on geography or vertical or business segment. A Wild West-style free-for-all where reps prospect into an addressable market wherever they’d like. A dynamic book management model actually does away with the concept of static territories entirely.

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Solving the SDR Debate: Sales or Marketing?

Openview

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing. I drove them to that event.