Alice Heiman

MARCH 2, 2022

Every CEO should consider doing 3 rd party Voice of the Customer research. Voice of the customer research is more than just sending out a customer survey or asking for a review. In it, we discuss everything that CEOs need to know to get started with voice of the customer research. Click to tweet. Dive in now! About Our Guest.

Research 118

Research Customer Survey Retention 118

Partners in Excellence

MARCH 1, 2022

Ask any sales leaders, particularly those in SaaS based sales approaches, retention and growth in current customers is critical. We have all sorts of metrics focused on the issues of customer retention and growth. Many sales leaders would state, retention and growth is the most critical thing to sales success.

Retention 67

Retention Churn Lead Rank Lead Scoring 67

Babette Ten Haken

JULY 9, 2020

It just could be that client retention folks are the best salespeople in your company. Professionals involved in the post-sale care and feeding of newly-acquired customers. The best (often uncompensated) salespeople in your company are your client retention folks. Client retention professionals course-correct clients.

Retention 114

Retention Company Commission Churn 114

Smooth Sale

OCTOBER 24, 2022

Attract the Right Job Or Clientele: Do You Use Research to Plan? The juncture is the time for us to use research to plan. Researching the suggestions for strategy, new apps, and technology is vital to ensure they are safe to implement and adhere to our values and that our brand remains safe. Your Story: Use Research to Plan.

Research 78

Research Hiring Networking Social Media 78

Nutshell

DECEMBER 21, 2022

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers.

Retention 71

Retention Outsourcing Services Buyer Customer 71

Alice Heiman

APRIL 14, 2021

More often than not , sales and marketing efforts are centered around customer acquisition. So why not focus on customer retention? . The primary reason is market share or market dominance. Gaining new customers quickly helps your company dominate the market. The sales team closes a deal.

Retention 143

Retention Account Customer Referrals 143

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Alice Heiman

JUNE 14, 2022

You are trying to drive sales growth at your company. Company leaders set a target and expect the go-to-market team to get after it. Read the latest research? The voice of the customer research is so important, and this article will help you get started!#voiceofthecustomer Customer Retention. Be creative? .

Research 62

Research Customer Retention Survey 62

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Rank 97

Smooth Sale

FEBRUARY 10, 2022

Attract The Right Job Or Clientele: Are You Properly Researching A Web Host? Note: Our collaborative Blog asks plus offers insights into, ‘Are You Properly Researching A Web Host?’. Below you will gather ideas for properly researching a web host and questions to ask upfront. Properly Researching A Web Host.

Research 78

Research Hiring Guarantee Google 78

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Cience

DECEMBER 1, 2020

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. Companies that neglect retention do so at their own risk. Why Is Customer Retention Important? Customer Retention Strategies.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Sales and Marketing Management

FEBRUARY 22, 2018

Author: Jim Ninivaggi, Senior Vice President of Business Development, Brainshark Sales rep attrition remains a vexing issue for organizations?— By some estimates, it takes two or more years for companies to recoup expenses put into new sales hires. Then, sales enablement and the sales team at large?—?along Doing the math.

Retention 192

Retention Hiring Lead Rank Quota 192

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. However, just as technology has evolved, so has the customer’s sales approach. Successful organizations have metrics in place for staff, especially in sales.

Marketing 209

Marketing Webinar Metrics Software Software 209

DiscoverOrg Sales

OCTOBER 24, 2017

Sales intelligence. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. The answers to these questions — and many others — can be found in sales intelligence.

Account Based Marketing 145

Account Based Marketing Marketing Lead Rank Lead Scoring 145

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Nutshell

OCTOBER 7, 2020

Most sales training focuses on prospecting , lead nurturing, and closing techniques. In other words, the things a sales rep needs to know to attract new customers. Smart salespeople know that the initial sale is small potatoes compared to the numerous sales they can make in the future if they learn to retain their current customers.

Retention 71

Retention Outsourcing Services Buyer Customer 71

Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

Babette Ten Haken

MARCH 28, 2019

Each of us has a customer retention superpower. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. When we ask clients about our customer retention superpower, we often enter into an entirely different conversation about why clients value us.

Retention 72

Retention Ideal Customer Profile Customer SME 72

Babette Ten Haken

JANUARY 18, 2018

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. What could go wrong, post-sale? Besides, the post-sale care and feeding of those valuable clients is SEJ: Someone Else’s Job. We all know that customer acquisition costs as much as 5 times the cost of customer retention.

Sports 74

Sports Retention Customer Compensation 74

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Global expansion: With escalating customer demand across the globe, revenue doubled across the U.K.,

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Smooth Sale

APRIL 2, 2023

Photo by Kalihh via Pixabay Attract the Right Job Or Clientele: 3 Key Steps To Market Dominance Running a successful brand in today’s challenging economy is undoubtedly difficult. Our collaborative blog asks, are you ready to take your brand to the next level and provides the ‘3 Key Steps to Market Dominance.’

Marketing 78

Marketing Advertising Advertising Campaigns 78

Mereo

MARCH 31, 2022

Buyer retention is vital to the revenue performance of your selling organization. Gartner Research surveyed 750 B2B buyer stakeholders and found that customer improvement activities are equally effective at buyer retention as solution success and service. Most believe salespeople are just after the sale.

Retention 36

Retention Buyer Face-to-face Survey 36

Smooth Sale

FEBRUARY 6, 2023

Photo by Krooxy via Pixabay Attract the Right Job Or Clientele: Will You Utilize the First Steps For Marketing Your Startup? Of course, there are a few areas that you will need to focus on to ensure that you do this right, and one of the most important of those is always going to be your marketing. Setting up email newsletters too.

Hiring 78

Hiring Marketing Licensing Research 78

Mindtickle

JULY 13, 2020

Evaluation of Sales Readiness and Enablement Technology Highlights Completeness of Strategy and Performance. SAN FRANCISCO — July 13, 2020 — MindTickle , the leader in Sales Readiness technology, today announced it has been named a Leader in the Aragon Research Globe™for Sales Coaching and Learning, 2020.

Research 78

Research Sales Coaching Coaching Face-to-face 78

Babette Ten Haken

SEPTEMBER 6, 2018

How would you rate your own customer retention performance? That critical time-period, the post-sale handoff of the contract for execution, involves more than a digital document passing through a CRM. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention.

Retention 61

Retention Customer Hiring SME 61

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales and Marketing Management

JANUARY 31, 2021

Hiring and onboarding are an expensive undertaking, so companies are incentivized to train new sales reps quickly and ramp faster. But, many organizations tend to rely on these programs and miss the golden opportunity to continue upskilling sales reps throughout their time at the company. That’s where sales coaching comes in.

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153